Event Enablement Senior Manager

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a strategic, commercially minded leader to drive GTM activation and field readiness for Salesforce's flagship moments, including Dreamforce. This role goes beyond enablement execution - it sits at the intersection of product, marketing, and sales. You will design and scale activation strategies that translate product innovation into field action, pipeline generation, and measurable revenue impact.

As a key partner to Sales, Product Marketing, and Field Leadership, you will ensure our strategic events are not just moments in time, but catalysts for sustained GTM performance.

Responsibilities

• Architect end-to-end GTM activation strategies for major event-driven product launch moments (e.g., Dreamforce), aligned to pipeline, ACV, and revenue goals.
• Define required field behavior changes and design scalable readiness programs that drive adoption of product positioning and selling motions.
• Partner with Product Marketing to translate innovation into actionable field narratives, talk tracks, and enablement assets.
• Develop role-based activation strategies to convert event engagement into pipeline.

• Design and deliver scalable field readiness programs tied to global strategic events.
• Lead onboarding and continuous learning programs aligned to event-driven launches (e.g., ACT courses).
• Implement structured post-event follow-up frameworks to drive opportunity creation and progression.
• Define KPIs linking activation efforts to pipeline influence, conversion, and velocity.
• Build measurement frameworks to assess effectiveness and inform strategy.
• Continuously refine activation strategies based on performance data and field feedback.
• Act as a strategic connector across Sales, Product Marketing, Field Marketing, Demand Gen, and regional leadership.
• Lead complex, multi-stakeholder initiatives with executive visibility.
• Field-test programs with regional leaders and incorporate voice-of-the-field insights.
• Own the GTM activation strategy for Salesforce's largest global events, ensuring alignment between corporate messaging, product priorities, and field execution.

• 7+ years of experience in GTM strategy, sales enablement, field marketing, or revenue programs in B2B SaaS.
• Strong understanding of enterprise sales motions and how product launches translate into pipeline and revenue.
• Proven ability to influence senior stakeholders across Sales, Product Marketing, and Marketing.
• Experience designing scalable activation or enablement frameworks tied to measurable business outcomes.
• Data-driven mindset with the ability to translate insights into action.
• Comfort operating in fast-paced, high-visibility environments.

• Experience supporting large-scale product launches or flagship events.
• Experience building and scaling sales enablement or GTM activation programs.
• Familiarity with applying AI/automation to scale enablement or GTM workflows.
• Experience presenting to executive audiences.
• Strong executive communication and storytelling skills.