Director, Web and Brand Design

What You'll Do

Partner with HR and Creative Leadership on workforce planning, compensation strategy, and organizational design
Strategic Vision & Design Excellence

Set the strategic vision for web and brand design across Slack's digital ecosystem, defining how design drives business outcomes
Oversee and shape design strategy for major product launches, events, and flagship brand moments
Establish design principles, quality standards, and review processes that ensure craft excellence at scale
Drive innovation in web experiences while balancing brand consistency, conversion goals, and user needs

Team Leadership & Organization

Build, lead, and scale a high-performing organization of web and brand designers, establishing clear team structure, roles, and career pathways
Develop and mentor design managers and senior ICs, creating a culture of excellence, innovation, and continuous learning
Define and evolve team rituals, operational cadences, and feedback mechanisms that drive both individual growth and collective impact
Lead strategic recruiting initiatives to build a diverse, world-class design organization that reflects our values and ambitions

Cross-Functional Partnership & Influence

Serve as a strategic partner to VP-level stakeholders across Brand & Creative, Product Marketing, Growth, Product Design, Engineering and Salesforce creative leadership
Shape go-to-market strategies and digital experiences that drive customer acquisition, engagement, and conversion
Build strong partnerships with Customer Acquisition, Growth, and Product teams to align on shared goals and metrics
Lead executive-level presentations and design reviews, influencing product and business strategy through design thinking
Collaborate with external agencies and partners to deliver integrated, best-in-class campaigns

Operations & Excellence at Scale

Establish design operations frameworks that enable the team to deliver consistently excellent work efficiently
Drive capacity planning, portfolio prioritization, and resource allocation across competing initiatives
Define and implement design systems, documentation standards, and cross-functional workflows
Build measurement frameworks to demonstrate design impact on business and user outcomes
Champion process innovation and AI strategies that increase team velocity and quality

What We're Looking For

Experience & Expertise
* 12+ years of design experience with 5+ years leading and scaling design teams, including experience managing managers
* Mastery of web and brand design, with deep understanding of design systems, accessibility, responsive design, and emerging web technologies
* Exceptional portfolio demonstrating strategic thinking, craft excellence, and measurable business impact
* Proven ability to drive design strategy for complex, multi-stakeholder initiatives from vision through execution
* Strong technical fluency with design and prototyping tools (Figma, Webflow, Adobe Creative Suite) and understanding of front-end development

Leadership & Strategic Thinking
* Demonstrated success building and scaling design organizations, developing talent, and fostering inclusive, high-performing cultures
* Executive presence with exceptional communication and storytelling abilities - able to influence and inspire at all levels of the organization
* Strategic thinker who connects design decisions to business outcomes, user needs, and brand goals
* Systems thinker who can balance short-term execution with long-term vision and organizational capability building
* Thrives in ambiguity, complexity, and fast-paced environments; able to drive clarity and momentum

Collaboration & Influence
* Proven ability to build trusted partnerships with senior leadership and drive alignment across diverse stakeholders
* Track record of influencing product and business strategy through design thinking and customer insights
* Experience leading through influence in matrixed organizations
* Skilled at balancing advocacy for design excellence with pragmatic business decisions

Bonus Points
* Experience scaling design organizations at B2B SaaS or high-growth technology companies
* Background leading brand transformation or evolution initiatives
* Deep expertise in conversion optimization, experimentation, and growth design
* Experience building and managing agency relationships and integrated campaign workflows
* Thought leadership through speaking, writing, or contributions to the design community

Recent Projects (for context)

Your team will work on projects like:

Slack.com homepage redesigns and feature merchandising
Pricing page updates and optimization
Product launch pages and campaign microsites
Customer story creative and digital experiences
Integration with Salesforce brand initiatives

Why Slack?

At Slack, we're on a mission to make work life simpler, more pleasant, and more productive. Our Brand & Creative team plays a critical role in bringing that mission to life through world-class design and storytelling. You'll have the opportunity to shape how millions of people experience Slack across multiple touch points.

Our Values

Empathy - We care about the people we work with and the people we serve
Courtesy - We treat each other with respect
Thriving - We create an environment where people can do their best work
* Craftsmanship - We take pride in the quality of our work

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $196,800 - $285,300 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Client-provided location(s): San Francisco, CA, New York, NY

Job ID: Salesforce-JR326485

Employment Type: FULL_TIME

Posted: 2026-01-24T19:59:58