Brand Campaigns Lead

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Job Category
Marketing & Communications

Job Details

About Salesforce

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We are seeking a highly motivated, results-oriented, and experienced Manager, Digital Journeys & Content Strategy to serve as the strategic architect for our brand audience's digital experience. This role is central to bridging our brand story with audience needs, driving deeper engagement by ensuring every digital touchpoint is purposeful, connected, and optimized. This individual will orchestrate the end-to-end content journey that guides our audience from initial awareness to strong brand familiarity and perception.

Reporting directly to the Sr. Director, Global Brand Campaigns & Communications Strategy, this role will act as a critical cross-functional partner to Brand, Campaigns, Creative, Product Marketing, and Content teams, ensuring seamless content alignment, effective journey orchestration, and clear, data-driven pathways. This position requires a blend of audience empathy, strategic rigor, and analytical acumen to translate brand strategies into tangible content pathways, optimize user flow, and amplify the impact of our brand campaigns.

• Define, document, and maintain the end-to-end digital journeys for target audiences that identify key stages, decision points, and critical audience questions across social, web, SEO, PR, and paid media channels
• Develop and manage content strategy that aligns brand campaign messages with audience needs across the lifecycle and maps appropriate content formats to Salesforce owned channels (social, website, SEO), PR, paid media
• Proactively analyze journey pathways and existing content libraries to identify critical gaps and develop strategic recommendations for new content creation
• Own and maintain a playbook of best practices and performance benchmarks for brand content across social, website, SEO, PR, and paid media channels.

• Champion the brand content strategy by proactively defining and communicating new content needs to Campaigns, Product Marketing, Creative, and Content teams that further the brand campaign story and fills identified journey gaps.
• Guide the development of new, journey-specific assets-acting as the key strategic stakeholder and "voice of the journey"-to ensure the final output is perfectly aligned with the journey stage, audience needs, and brand campaign messages.
• Serve as the central point of contact for auditing and ensuring all brand content assets within the journey are perfectly aligned with the campaign message, audience needs, and specific journey stage.

• Continuously monitor and analyze user flow and engagement metrics in partnership with the Web and Analytics teams
• Develop data-driven hypotheses and tests to improve audience journey and content performance
• Provide consolidated performance reports and actionable insights to stakeholders, clearly communicating how the content journey is contributing to campaign goals and informing future strategies

• 5+ years of progressive experience in digital marketing, with a proven, primary focus on multi-channel content strategy and audience journey mapping
• Demonstrated success in developing and executing strategic content frameworks that align with business objectives and map to a multi-step journey
• Proven ability to optimize content for discoverability and channel-specific performance to drive audience engagement
• Strong analytical skills with a demonstrated ability to analyze user flow and engagement data to derive insights and form optimization hypotheses
• Proactive in identifying content gaps and journey friction, and developing creative solutions in a dynamic, fast-paced environment
• Exceptional verbal and written communication skills, with the ability to articulate complex journey maps and content strategies clearly and concisely to diverse stakeholders
• Bachelor's degree or equivalent relevant experience required

• A background in editorial planning, brand storytelling, or creative strategy
• Hands-on experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Familiarity with A/B testing tools and content personalization strategies