Global Paid Search Marketer

Your Responsibilities:

• Budget Management: Direct a multi-million dollar annual budget, optimizing paid search and social campaigns to maximize scale while hitting strict efficiency and CAC targets.
• Financial Rigor: Own the monthly billing and accrual process for SEM and assist leadership in forecasting future performance trends.
• Strategic Partnerships: Identify and vet new partner opportunities while managing existing high-level vendor and platform relationships.
• Global Expansion: Research, launch, and lead international SEM growth strategies across multiple countries, languages, and cultural nuances.
• Data Analysis & Reporting: Build and maintain automated reporting dashboards; synthesize complex performance data into intelligent action plans regarding keywords, landing pages, and creative assets.
• Thought Leadership: Stay at the forefront of digital marketing trends, particularly regarding privacy changes and AI-driven campaign management strategies, to ensure Rover remains a market leader.
• Cross-Functional Collaboration: Partner with Creative, Product, and Web teams to share insights, optimize landing page conversion, and align on brand messaging.
• Competitive Intelligence: Monitor market shifts and competitor tactics, translating findings into proactive campaign adjustments.

Your Qualifications:

• Education: Bachelor’s Degree in Marketing, Business, Statistics, or a related analytical field.
• Experience: 3+ years (5+ preferred) managing large-scale, high-budget paid search and social accounts (Google Ads, Meta Ads Manager, etc.).
• Technical Proficiency: Proven track record of automating bidding, scaling keyword coverage, and executing rigorous A/B testing for ads and landing pages.
• Analytical Rigor: Expert-level spreadsheet skills; you are comfortable manipulating large datasets to find the "why" behind the "what."
• AI Savvy: Demonstrated ability to leverage LLMs and AI tools to streamline workflows, generate copy variations, or analyze data.
• Communication: Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders.
• Location: Based in Barcelona.

Nice to Have:

• SQL Skills: Familiarity with SQL and experience querying data tables to join disparate data sources.
• Agency Management: Experience managing external agencies or specialized vendors.
• Advanced Analytics: Proficiency with Google Analytics 4 (GA4) and other modern web analytics suites.
• Automation: Ability to set up APIs or write scripts (Python, Google Ads Scripts) to automate repetitive tasks and reporting.

Benefits of Working for Rover:

• Long-term incentive plan with a company performance-based cash payout
• Pension plan
• Private medical insurance
• 25 days PTO
• Meal allowance and flexible compensation plan (transport and nursery)
• Gym membership
• €450 to cover the costs associated with the adoption of a pet
• Annual €150 wellness reimbursement
• Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
• Grab snacks, fresh fruit, in our kitchen to keep yourself going 
• Regular team activities, events, game nights, and more
• Dog-friendly office

Compensation:

• In Barcelona the first-year salary range is €35,405 -€45,318. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.