Paid Media Manager

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar is on the lookout for a talented Paid Media Manager to support the paid media practice within the Advertising Planning team. In this position, you will manage advertising campaigns with a focus on effective project management and an eye for optimizing workflows to ensure successful campaign launches. 

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. 

WHAT WE DO

• The Advertising Planning team is responsible for the strategy, planning, and execution of all paid media initiatives across the Rockstar Games portfolio.
• Paid Media is a dynamic practice within the Advertising Planning team in which we monitor and stay ahead of industry trends, applying them strategically to Rockstar’s unique needs.
• We work with a variety of cross-functional teams to deliver the best paid advertising experience possible, including outside agencies and international teams.  

RESPONSIBILITIES

• Lead advertising campaign planning, budget allocation, execution, and performance reporting.
• Own media management as a core function of the team’s services, driving continual improvement.
• Support research initiatives by investigating partners, services, and products to inform strategic decisions.
• Collaborate with initiative planning teams to define campaign parameters and objectives.
• Coordinate with internal traffic and creative teams to ensure timely delivery of media assets. 
• Drive creative optimization efforts, including A/B testing and iterative improvements.
• Develop paid media audience segments and activations leveraging our Customer Data Platform (CDP).
• Lead ad-hoc projects supporting paid media, such as media tool QA, platform upgrades, and competitive campaign analysis.
• Utilize strong project management skills to track and communicate project status and milestones.
• Oversee paid media campaign purchase orders, invoices, and payment processes.
• Monitor partner capabilities and maintain up-to-date knowledge of competitive insights and industry trends.
• Help develop the infrastructure, tools, and processes allowing for faster, easier, and more data-driven decision-making. 

QUALIFICATIONS

• 5+ years of digital media advertising experience, preferably within the consumer entertainment or technology industries.  
• Success in a fast-paced, always-on, constantly evolving environment.
• Experience in building and executing media plans.
• In-depth knowledge of the efficacy of media channels with a consistent track record in digital, social, and offline media.  
• Executed media with multi-million-dollar budgets.
• Demonstrated passion and understanding of the interactive entertainment industry and the broader entertainment space.
• Proficient in Microsoft Office suite including Excel, PowerPoint, and Word.
• Track record of working with cross-functional teams and demonstrating positive morale and excellent collaboration. 

SKILLS

• Excellent communication, organizational, and interpersonal skills; patient, empathetic, and personable.
• Strong analytical and problem-solving abilities.
• Effective project management expertise with the ability to prioritize multiple assignments and meet deadlines.
• Proficient in developing and delivering compelling and impactful presentations to leadership.
• Agile, goal-oriented, driven to succeed — proactively accepts challenges.
• Ability to track campaign performance, analyze data, and synthesize insights for leadership.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• Experience with TV, OOH, and cinema buying is a plus.
• Preferred experience in D2C/E-Comm Marketing.
• Experience using Monday.com, Datorama, and/or Tableau.
• A passion for Rockstar Games and our titles.
• A love of video games, film, music, and entertainment. 

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

Client-provided location(s): Manhattan, NY

Job ID: 6688922003

Employment Type: OTHER

Posted: 2025-08-22T23:33:08