Marketing Manager, Live Services

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a Marketing Manager to provide overall support to the Live Services marketing team. This role will serve as a liaison to other internal departments, international offices and external partners and aid in the execution of global marketing campaigns for Red Dead Online and Grand Theft Auto Online.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. 

WHAT WE DO

• The Rockstar Games Marketing Team develops and delivers all go-to-market campaigns and persistent Online games programming across Rockstar Games’ suite of titles.  
• We lead all aspects of planning and implementing promotions for our titles, including video and static assets, product packaging, social media, events, partnerships, and retail.  
• Our team ensures brand guidelines are adhered across all channels and coordinates every extension of the Rockstar Games brand through all consumer touchpoints.  
• We ensure seamless execution of plans internally, in our game titles and across the world, including the always on marketing of our Online game titles, Grand Theft Auto Online, and Red Dead Online. 

RESPONSIBILITIES

• Align with development on game content plans, design intention, and release strategies.
• Build marketing plans for Grand Theft Auto Online and Red Dead Online that support goals and priorities across the businesses, with approval from marketing leadership. 
• Deliver marketing plans with cross-functional teams including creative services, digital marketing, advertising, communications, community, partner marketing, and analytics.
• Maintain asset development schedules and organize asset delivery to international marketing offices, studios, external agencies, vendors, and partners.
• Coordinate multiple projects to ensure timely outcomes and completion, including post-campaign measurements and findings.
• Be an expert on competitive live services and the overall industry landscape; ingest, prioritize, and disseminate that information to relevant publishing teams.
• Perform ad-hoc support for live services marketing leadership including building presentations, developing plans, briefing assets, and communicating across teams. 

REQUIREMENTS

• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.
• 5+ years experience in consumer marketing / advertising.
• A passion for gaming, solid understanding and curiosity about gaming trends and the Rockstar Games brand.
• Excellent organization, communication, and interpersonal skills.
• Deep knowledge and time investment across current live service titles.
• Proficient with project management, relaying high level goals across teams, and visual communication.
• Strong ability to organize and prioritize workload, handling multiple projects simultaneously.
• Experience with analyzing campaigns, assessing impact and presenting results.
• Resourceful problem solver with the skills to analyze marketing challenges and develop effective solutions.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• Previous professional experience working with gaming or entertainment services.
• Basic Photoshop knowledge.
• Deep knowledge of GTA Online. 

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

 

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Client-provided location(s): Manhattan, NY

Job ID: 6261996003

Employment Type: OTHER

Posted: 2025-06-16T23:37:09