Lifecycle Marketing Manager
Join us in building the future of finance.
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About the team + role
Lifecycle Marketing at TradePMR helps advisors get the most out of our platform by delivering timely, relevant, and educational experiences across their journey.
As a Lifecycle Marketing Manager, you’ll own high-impact lifecycle programs that drive advisor engagement, product adoption, and revenue growth from existing clients. You’ll develop and manage customer segments, identify key moments in the advisor lifecycle, and design experiences that help advisors take the next best action at the right time.
You’ll also play a key enablement role — partnering with our Growth and Advisor Services teams to create scalable lifecycle initiatives that reinforce frontline conversations and support advisor success.
This role is based in our Clearwater, FL; Westlake, TX; or Chicago, IL office(s), with in-person attendance expected at least 3 days per week.
At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
What you’ll do
- Define, design and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors
- Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences
- Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams
- Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels
- Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging
- Use experimentation and performance insights to continuously improve lifecycle impact
- Share insights and recommendations that influence marketing, product, and advisor experience priorities
What you bring
- 7-10 years of experience in lifecycle, CRM, or growth marketing
- Experience owning segmentation strategies and journey-based lifecycle programs
- Strong analytical skills with the ability to translate data into action
- Experience driving growth or revenue impact from existing customers
- Ability to collaborate across teams and navigate ambiguity
- Interest in wealth management, fintech, or advisor-focused platforms
- Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet
What we offer
- Challenging, high-impact work to grow your career
- Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
- Best in class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents
- Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more
- Employer-paid life & disability insurance, fertility benefits, and mental health benefits
- Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
- Exceptional office experience with catered meals, events, and comfortable workspaces.
In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Base Pay Range:
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If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
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Perks and Benefits
Health and Wellness
- FSA
- Fitness Subsidies
- HSA With Employer Contribution
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
Work Flexibility
- Work-From-Home Stipend
Office Life and Perks
- Company Outings
- Commuter Benefits Program
- Casual Dress
- Pet-friendly Office
- Happy Hours
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Leave of Absence
- Personal/Sick Days
- Paid Holidays
- Paid Vacation
- Volunteer Time Off
Financial and Retirement
- Company Equity
- 401(K) With Company Matching
- Stock Purchase Program
- Performance Bonus
Professional Development
- Learning and Development Stipend
- Promote From Within
- Lunch and Learns
- Work Visa Sponsorship
- Access to Online Courses
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at Robinhood.