Sr. Manager, Publishing Product Management - Wild Rift

Riot’s mission is to put players at the center of everything we do. We do this by continuing to evolve and deliver new experiences to players with games like Teamfight Tactics, Legends of Runeterra, VALORANT, and League of Legends: Wild Rift. Riot is also expanding into the world of music/multimedia with the release of our animated series Arcane and music from KDA and True Damage. In short - it’s an exciting time to be a Rioter.

Who We Are: The Product Management, Global Publishing discipline partners closely with product and publishing leaders to bring forward analyses, recommendations, solutions, products and strategies that address complex player experience and business issues to achieve the best outcomes for players that align to company goals. We are united by our desire to build player-focused strategies that maximize business so that we’re able to serve players for the long run. We support our recommendations with a myriad of sources and perspectives to ensure we’re informed by a deep understanding of who our players are. We work every day to make it better to be a player and are looking for a Sr. Manager, Publishing Product Management - Wild Rift to join the Wild Rift publishing leadership team. 

Role: As Sr. Manager, Publishing Product Management – Wild Rift, you will report directly to the Director of Publishing Product Management for Wild Rift. You will lead a team of publishing product managers focused on growth, channel strategy, and lifecycle marketing. You will act as a bridge between global publishing leadership, regional publishing product leads, and cross-disciplinary teams across Riot and partners such as Tencent.

You will play a critical global role as the International Publishing Product Manager, partnering with regional teams to shape market strategies and drive operational excellence across our international publishing efforts. In addition, you will lead the strategy and execution of global brand and IP partnerships, creating collaborations that meaningfully enhance the player experience. You will also be a core contributor to the game’s moment strategy and product roadmap, helping to shape and deliver high-impact login events and engagement beats that resonate with players around the world.

Key Responsibilities:

Team Building & Leadership

• Build and manage a high-performing team to drive player growth by developing core publishing capabilities in performance marketing, channel strategy, lifecycle product features.
• Lead, mentor, and support the career growth of your team while ensuring their work meets expected quality bars and discipline standards.
• Champion cross-discipline collaboration with Game Dev, Publishing, and Shared Services partners to deliver integrated, high-value outcomes for players.

International Publishing PM

• Partner with Regional Publishing Product Leads (RPPLs) to shape market strategies, business reviews, and cross-regional initiatives.
• Act as the connective tissue between regions and global publishing, ensuring alignment, scaling best practices, and driving operational excellence.
• Hold teams accountable to clear win conditions and ensure regional plans complement global campaigns while unlocking authentic local player engagement.

IP / Brand Partnerships

• Drive the strategy and execution of global brand and IP partnerships that elevate the Wild Rift player experience.
• Serve as the primary deal owner for external collaborations, from sourcing through execution.
• Work cross-functionally with Partnerships, Development, Brand, Creative, and regional teams (including Tencent) to align opportunities, ensure seamless execution, and maximize impact.

Collaborate with Game Teams

• Serve as a key publishing voice in game strategy discussions, ensuring that publishing insights are integrated into the broader game roadmap
• Be a core contributor to Wild Rift’s key moments strategy, defining and delivering high-impact login moments and engagement beats for players worldwide.
• Partner with Insights & Research teams to define publishing insights needs, with a focus on performance marketing and audience understanding to strengthen growth and lifecycle management.

Required Qualifications

• 8+ years of experience in game publishing, product management, product marketing, or related fields in gaming or entertainment.
• Demonstrated success leading publishing strategy and execution in international or regional markets.
• Experience managing and mentoring teams, with a track record of fostering collaboration and delivering high-quality outcomes.
• Proven ability to develop and execute external brand/IP partnerships, from strategy through execution, in gaming or entertainment.
• Strong understanding of the global and mobile games landscape, including regional publishing dynamics, competition, and evolving player expectations.
• Hands-on experience working with first-party platforms and channels (e.g., Google Play, Apple App Store) and understanding their requirements and opportunities.
• Excellent communication and relationship management skills, with the ability to collaborate across disciplines (Development, Brand, Creative, Insights) and with regional publishing partners (e.g., Tencent).
• Business fluency in both English and Mandarin.
  

Desired Qualifications

• Experience as a Product Manager or in a similar product ownership role.
• Experience working directly with Tencent or other key publishing partners in Asia.
• Strong analytical skills and the ability to connect player insights and research with actionable publishing strategies.
• Passion for MOBA games and deep familiarity with the Wild Rift/League of Legends ecosystem.
  
  

Client-provided location(s): Shanghai, China

Job ID: 7315652

Employment Type: OTHER

Posted: 2025-10-13T18:30:47