Product Marketing Manager

Job Description:

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind. Learn more at Rakuten.com.

Job Summary:

The Product Marketing Manager is responsible for supporting Rakuten's B2B Marketing and Sales Enablement team across all stages of the B2B customer journey and product lifecycle. This includes marketing campaigns, content, sales collateral and training to support awareness, discovery, purchasing decision and exceptional customer satisfaction. This role will focus on driving demand and adoption of Rakuten's B2B performance offering.

We are looking for a dynamic marketer to create breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long-term customer value. Being able to tell a story that brings a performant, audience-focused approach to campaigns, programs, enablement and content at scale is a must!

Reporting to the Manager of B2B Marketing, you'll work closely with a cross-functional team.

Key Responsibilities:

• Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
• Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
• Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Create and deliver product demos to illustrate Rakuten's capabilities, differentiators, and benefits for practitioners.
• Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging.
• Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.
• Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business.

• Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions
• Strong communication, writing and interpersonal skills with previous experience working cross-functionally
• Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.). Success working with customers to generate case studies, referrals, testimonials, and other customer references
• Transforms data into actionable insights to inform B2B messaging and GTM strategies
• Exemplary critical thinking, analytical and problem-solving skills. Proven ability to pivot with changing requirements and priorities
• Highly organized and detail-oriented with a strong command of project management
• Solid experience in delivering presentations, webinars, and product enablement
• Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment
• Experience with WordPress or other HTML and Content Management Systems
• Experience withTableau

• 4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion