Golf SBU Marketing Manager- Product Development

Overview

The Marketing Manager - Product Development will be a leader in the sales growth of Golf SBU products and services and will have global responsibility for marketing Golf SBU products, services and customer solutions. This position will require the selected candidate to lead business strategies across different product and market segments.  The ideal candidate will have a strong aptitude to simultaneously lead multiple business strategies and demonstrate creativity in their ability to solve problems.  The selected candidate will be proactive, market focused, analytical, decision-oriented and demonstrate the ability to develop/lead high performing teams. 

Responsibilities

• • Manage a diverse marketing group that includes product management, outbound marketing and technical experts.
  • Lead Golf’s overall strategy for product line planning and execution, including new product development, product roadmap development, SKU management, pricing strategies, etc.
  • Work closely with Quality, Engineering and Manufacturing organizations for the improvement of product quality and delivery.
  • Develop and execute strategies to grow the Golf business in high-opportunity markets globally; participate in regional planning and ensure incorporation of market feedback into SBU product development priorities and strategic plan objectives into local planning.
  • Oversee strategic development of key marketing and sales tools; promotional programs, market research, marketing communications, competitive analysis and product line positioning.

Qualifications

• • • Bachelor’s degree in business, technical or other relevant discipline
    • 10+ years of relevant product development experience leading product manager teams, developing and managing product portfolios and roadmaps, influencing and managing multiple projects simultaneously
    • Experience managing managers who manage others, providing coaching and development to ensure professional improvement objectives are delivered successfully
    • Must have advanced communication and organizational skills with demonstrate experience working with executives and senior company managers.
    • Must be highly detail-oriented, with strong organizational skills and have a strong aptitude for quantitative analysis, strategic and tactical thinking.
    • Willingness to travel 30% of the time.

DESIRED QUALIFICATIONS:

• MBA or other advanced professional degree
• 5 + years of irrigation industry experience with knowledge of irrigation design and installation.
• International business and new business development experience.

Rain Bird is an equal opportunity employer