Director, Web & Content Strategy

Job Classification:
Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security.

The Business
Prudential's Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

The Role
We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site.

Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for Prudential.com, manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation.

• Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals.
• Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.
• Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.
• Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.
• Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.
• Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.
• Collaborate with cross-functional teams-including Product, Design, Technology, Analytics, and Marketing-to deliver cohesive, customer-centric web experiences.
• Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.
• Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.
• Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.
• Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.
• Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.
• Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.
• Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

• 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.
• Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.
• Expertise in SEO/AEO, content governance, and digital experience optimization.
• Strong leadership and team management skills, with experience building and scaling high-performing teams.
• Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.
• Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.
• Strategic thinker with a track record of translating business goals into actionable digital strategies.
• Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.
• Experience managing external agencies and vendors to deliver high-quality content and experiences.
• Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.

• Agile methodologies and working in cross-functional product teams.
• Personalization platforms and strategies.
• Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial
• AI tools for content creation and optimization

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programsincluding up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.