Strategic Communications & Brand Measurement Officer
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Strategic Communications & Brand Measurement Officer within PNC's Communications organization, you will be based in Pittsburgh, PA.
We are seeking a seasoned Senior Strategic Communications Leader who combines high-level storytelling and communications knowledge with a rigorous, data-driven approach to decision-making. This role is responsible for outcome driven intel that guides how our brand shows up in the world-in earned media, digital platforms, and with key stakeholder audiences-while grounding every strategy in robust analytics and measurement frameworks.
The ideal candidate is equal parts strategist, communicator, and data translator: someone who understands how to unlock insights from research and analytics, turn them into compelling narrative direction, and guide an integrated communications and brand (MarCom) function to deliver measurable business impact.
Key Responsibilities
Strategic Leadership & Planning
• Lead the development of enterprise-wide communications strategies that strengthen brand reputation, support business objectives, and drive measurable outcomes.
• Work with peer MarCom leaders to advise executive leadership on communications opportunities and risks using insights from media intelligence, audience analytics, and brand performance metrics.
• Connect communications and brand strategy with broader marketing, brand, and corporate initiatives to ensure alignment and consistency.
• Create process for ongoing measurement of media and brand impact across the enterprise footprint, with consistent output of scorecards reflecting ROI.
Data, Analytics & Measurement
• Build and oversee a comprehensive communications measurement framework that includes media analytics, audience insights, brand tracking, digital performance, and sentiment analysis.
• Partner with COO, research, and analytics teams to interpret data and extract actionable insights.
• Translate complex analytics into clear narratives and recommendations for senior leadership, finance partners in service of informing budget process, and key stakeholders including board of directors.
• Drive continuous improvement through data-informed decision-making and post-campaign performance reviews.
Media & Brand Communications
• Provide input into proactive and reactive media strategies grounded in trend analysis, competitive intelligence, and message testing.
• Ensure all media, executive visibility, thought leadership, and brand storytelling efforts are backed by audience insights and impact measurement.
• Develop narratives that articulate the company's value, purpose, and differentiation in the marketplace.
• Working across Marketing, Regional Communications, and Media team, develop strategy for Community narratives and impact.
Team Leadership & Cross-Functional Collaboration
• Collaborate closely with marketing, brand, digital, research, and business unit leaders to integrate communications insights across the organization.
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• Serve as the MarCom function's subject-matter expert on media analytics, communications and brand measurement, and reputation intelligence.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Job Description
- Serves as the primary advisor on the development and execution of communications strategies in support of strategic priorities for the function and PNC.
- Oversees the implementation of strategic initiatives and communications, including relationships with business leaders, research, content development and measurement.
- Helps resolve issues, while establishing a relationship as a trusted advisor to business leaders on communications strategies and business initiatives. Establishes supporting relationships across business lines and support areas to ensure a collaborative business support strategy.
- Leverages data-driven insights to provide consultation to business leadership, influencing outcomes and decisions to best support the business strategy.
- Serves as a mentor to the teams, providing coaching, assisting in developing key competencies in team members. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Communication, Data Analytics, Leadership
Competencies
Business Acumen, Continuous Transformation, Copywriting and Editing, Effective Communications, Effectiveness Measurement, Influencing Through Expertise, Organizational Communications, Organizational Savvy and Politics, Storytelling
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, or PhD is desirable. Industry experience is typically 8 + years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Life Insurance
- HSA With Employer Contribution
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Family Support Resources
Work Flexibility
Office Life and Perks
Vacation and Time Off
- Paid Vacation
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Stock Purchase Program
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program
Company Videos
Hear directly from employees about what it is like to work at PNC.