Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Advertising Technology (5119997)
What's Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Content Marketing Strategist will be responsible for the planning and oversight of content execution for our clients, helping identify business goals, coordinating with other team members on content creation, targeting audiences with a focus on SEO, and launching content campaigns. They will measure results, recommend optimizations as needed, and provide content performance analysis.
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Recipe for Success - What's "in store" for the role
- Formulate effective content marketing strategies for retail media, primarily sales focused material.
- Work with the other marketing team members to understand content needs, so they can direct their content marketing efforts.
- Recommend strategies, channels, and tactics that balance the needs and wants of our advertising partners in order to help them achieve their business goals.
- Collaborate with the rest of the ADRM marketing team to create content calendars that support advertising partners objectives in reaching the omnichannel customer, focusing on awareness, consideration, decision, and post-decision stages.
- Work with subject matter authorities to produce content on retail media topics taking advantage of a wide range of channels, tactics and formats, including blog posts, videos, webinars, events, and more.
- Enhance the reach and impact of the content across platforms, both by re purposing content as well as crafting micro-forms or snippets of content tailored to different audiences and channels.
- See opportunities to use digital content marketing trends, including personalization, marketing automation, video marketing, user-generated content, voice search, AI, and other pioneering practices.
The Essentials In Your Cart - The required ingredients
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years of experience working in marketing communications with a minimum of two (2) years in content marketing strategy and planning
Extra Spices - What you should bring to the table
- High level of creativity
- Self-starter and able to move projects forward and meet deadlines
- Strong oral and writing skills with an attention to detail
#LI-LL1 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at Talent.Acquisition@peapoddigitallabs.com
Job Requisition: 362037_external_USA-PA-Carlisle_1232024