Senior Brand Designer

Paperless Post is seeking a talented Sr. Brand Designer to join our dynamic brand team. Our ideal candidate will bring a passion for brand storytelling in digital channels—particularly through animation—and will help maintain original marketing concepts and style guidelines.  

As a key member of a small team, the Sr. Brand Designer is someone who approaches their work with a high taste level, enthusiasm for concepting and problem-solving, and strategic thinking. They have a discerning eye for detail and can execute day-to-day deliverables, working collaboratively with other teams to create elevated, engaging, and cohesive visual brand experiences across multiple channels, including: our website, emails, social content, blog editorial content, and digital ads.

What you’ll do here:

• Work with the Design Director and marketing team (designers, copywriters, marketers, and technologists) to concept new and creative ways to engage and communicate with our users—proactively bringing independent ideas to brainstorms with a clear vision for execution.

• Evolve the visual identity of the Paperless Post brand system to feel more elevated and modern, differentiating tone for our various categories and offerings (e.g., Weddings, Pro, Product/UX).

• Design digital materials that are unique, clear in messaging, and reinforce the brand as a design leader. Examples of deliverables include: creative concepting and exploration across email layouts, in-house photo shoots, original blog editorial creative, press and partner collateral, and other marketing assets (email, social, ads).

• Concept and lead partnership launches.

• Confidently present design work to senior leadership and external partners.

• Contribute to mentoring junior designers, offering guidance from technical skills to stylistic development, with the goal of enabling them to work independently on lower-level tasks.

• Initiate collaboration with Product and Content teams to refine existing marketing materials (e.g., native support) and launch new initiatives (e.g., Pro, Homepage).

• Contribute to all phases of creative production—from concept to execution—for multi-channel brand campaigns.

About you:

• 5+ years of experience working in branding, web, and mobile.

• A well-developed and sophisticated visual style, demonstrated through a strong portfolio showcasing brand storytelling and cross-channel campaigns.

• Expertise in sophisticated typography and dynamic layouts, with the ability to adapt tone—from technical (product features), to elegant (weddings), to avant-garde (experimental partnerships).

Experience developing marketing initiatives that tell a cohesive brand story.

An energetic and collaborative work ethic.

Strong organization and time management skills.

Fluency in Sketch, Adobe InDesign, Photoshop, and Illustrator; experience with photo editing.

Mid-level to advanced skills in After Effects animation, with a strong desire to grow into an expert.

Company-wide, we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn't supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users. 

We are proud that Paperless Post has helped over 175 million people globally connect in the real world since our inception. Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone. Women, people of color, trans/genderqueer individuals, individuals with disabilities, and veterans are especially encouraged to apply.

The compensation range for this role is $85,500-$96,000 USD. 

At Paperless Post, compensation is based on a number of factors, including geographic location, job-related skills, years of experience, and internal team banding. All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits.

Client-provided location(s): New York, NY

Job ID: 7079042

Employment Type: OTHER

Posted: 2025-07-22T23:37:41