Sr. Media Strategist, NAM & LATAM

Our Mission

At Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

As a Senior Media Strategist, you will design and execute sophisticated media strategies targeting entire buying groups within key accounts across North America and LATAM. You will act as a strategic partner to Field, Product, and Sales teams, using data-driven insights to shape the broader marketing agenda. This role involves influencing creative development and providing a strong vision for our AdTech stack to drive measurable business impact.

Key Responsibilities

• Design and orchestrate multi-channel media strategies to identify, engage, and progress entire buying groups within target accounts.
• Collaborate with Field, Product, Sales, and Integrated Campaign teams to ensure media plans align with product roadmaps and sales cycles.
• Leverage media performance data to provide actionable insights that influence and guide the creation of high-performing content and creative assets.
• Architect and own comprehensive media plans for NAMS and LATAM across channels like Audio, Video, CTV, Social, and Intent platforms.
• Maintain a strong point of view on our AdTech stack (e.g., 6Sense, Demandbase, DV360), identifying gaps and pushing for innovations.
• Proactively identify and implement automation and machine learning opportunities to increase efficiency and focus on high-level strategy.
• Analyze and report on the full-funnel business impact of media activities, connecting metrics from first touch to closed-won opportunities.

• Bachelor's Degree or equivalent practical experience.
• 10+ years of experience in media strategy and planning, with a significant focus on B2B marketing.
• Mastery of the modern B2B media stack, including Google Marketing Platform, LinkedIn, and intent platforms (e.g., 6Sense).
• Experience planning and executing campaigns across CTV, Audio, and direct sponsorship channels.
• Proven ability to translate media performance data into strategic recommendations that influence creative and content strategy.

• Direct experience and deep understanding of the nuances of the LATAM media market.
• Experience navigating long sales cycles and multi-stakeholder buying committees in a B2B SaaS environment.
• Strong business acumen with the ability to connect media metrics to business outcomes and communicate effectively with sales leadership.