Senior Associate, Marketing & Communications

Purpose and Job Summary

The Senior Associate, Marketing & Communications plays a key role in advancing the organization's brand, voice, and visibility across internal and external audiences. They will partner with cross-functional teams to support integrated marketing campaigns and initiatives that strengthen market presence and drive business objectives.

Essential Duties & Responsibilities

• Support the planning, coordination, and execution of integrated marketing campaigns across owned, earned, and paid channels.
• Manage marketing projects from inception through completion, ensuring timelines and deliverables are met while coordinating cross-functional teams and maintaining clear communication with stakeholders.
• Compile and deliver comprehensive reports on marketing performance related to asset class activity.
• Research and evaluate competitive activity, including website, social media, advertising, and email marketing; develop and maintain a competitive intelligence library where appropriate.
• Contribute to the ideation and development of tactics that align to business objectives.
• Track, review, and analyze data-driven insights to spot trends, improve the user journey and the customer experience to help guide campaign effectiveness.
• Manage sales team requested social tiles (from intake through design and approvals) as well as posts for the engagement committee, community initiatives, and volunteer events.
• Support HubSpot operations, including managing SBL pricing updates and providing cross-coverage for newsletter execution.
• Upload content (e.g., new articles, thought leadership, market research) to Lument.com, utilizing tools like Rank Match to optimize SEO.
• Support sales enablement efforts by creating and optimizing resources that empower the sales team and strengthen client engagement.
• Other projects and duties as assigned.

• Bachelor's degree in marketing, communications, business administration, or a related field.
• Minimum 4 years of professional experience in marketing or communications.
• Strong project management skills with demonstrated success in supporting collaboration and driving efficiencies.
• Proficient in applying B2B marketing principles, testing strategies and tracking audience action in relation to the industry's long sales cycle.
• Proficient in digital marketing channels, including social media, email marketing, advertising, and web.
• Working knowledge of how content marketing, public relations, and events intersect with B2B.
• Flexibility and ability to work under pressure with tight deadlines and interruptions.
• Excellent time management skills with a demonstrated ability to meet tight deadlines.
• Excellent organizational, communication, presentation, and interpersonal skills.
• Ability to plan, organize, prioritize assignments, and to meet critical and established deadlines.
• Position may require travel for conferences, interoffice trainings, and meetings.

• Experience with project management and marketing tools (Microsoft Office, Smartsheet, HubSpot, etc.).
• Self-starter, metric-driven, strategic thinker with the ability to act as an advocate for innovation.
• Strong data analysis and presentation skills (pivot tables, dashboards, etc.).
• Experience working with a sales-driven organization and supporting sales teams.
• Experience in the multifamily/commercial real estate finance or investment sales industry.
• Marketing strategy fundamentals.
• Digital strategy fundamentals.
• Experience with campaign development, execution, and performance.
• Paid media management experience a plus.
• External agency management a plus.