Specialist II, Retail Brand Marketing, GBY GC

WHO YOU'LL WORK WITH

You will be part of the GSH & GBAY City Retail Marketing team. You'll collaborate closely with marketing and marketplace cross functions including Brand Marketing, City Brand Marketing, Geo Retail Brand, Geo & City Visual Merchandising & EKIN, Merchandising, Nike Direct, Account and Retail Elevation teams to ensure seamless brand execution in retail. External partnerships involve partners, landlords, agencies, and vendors.

WHO WE ARE LOOKING FOR

We are seeking a strategic, collaborative, and consumer-focused retail brand marketer with a sharp eye for detail, passionate about sport and culture. You understand the power of brand storytelling and consumer connection through stores. You are a proactive doer with a growth mindset, eager to learn and take quick action. You thrive on building deep local connections and turning city energy into impactful retail story and activations.

You'll bring:

• Minimum 3-5 years of experience in retail marketing, brand marketing, or brand activation. Multi-national company is preferred.
• Bachelor's degree in Marketing, Business, Commucations or a related field.
• High interest or background in sport and youth culture
• Strong organizational and project management skills, with the ability to juggle between the detail and the big picture while managing multiple competing priorities.
• Strong knowledge and interest in retail trends and innovations.
• Proactive, driven, and able to seek solutions in ambiguous situations.
• Deep, native-level understanding of GSH/GBAY retail landscape, consumer preferences, and competitor activities.
• Proficiency in Keynote and Microsoft Office. Excellent written and verbal communication skills in English.

WHAT YOU'LL WORK ON

You will be responsible for driving and landing city's retail brand offense through localized activations, creating deeper connections with customers through impactful retail storytelling, service & experience and in-store activation.

1.Seasonal Story Landing: Collaborate with City Marketing, Geo Retail Marketing counterpart to drive the creation and execution of seasonal campaigns, service and experience in Nike retail stores with city distinction.

2.City Moment Integration: Support the briefing, planning, and execution of in-store marketing campaigns and activations ride on key city moments (e.g., Shanghai Marathon, CSL championship, SH Master, Athlete tour).

3.Store Marketing: Support store marketing planning and landing across concepts and fleets (e.g. new door opening event, anniversary). Collaborate with account and landlord to build strategic partnership and explore for co-marketing opportunities leveraging CRM and landlord resources.

Client-provided location(s): Guangzhou, China

Job ID: nike-21272_R-78706

Employment Type: FULL_TIME

Posted: 2026-02-04T18:47:43