Specialist II, Douyin Business, Converse China

Job Description Summary：

• In this role you will be responsible for Converse Douyin business, including content planning, kol livestreaming, store operation, campaign execution, and operational optimization.
• The role partners closely with internal teams (Merch, Marketing, Planning, CS) and external agencies to drive sustainable GMV growth and operational excellence.

• Own Douyin store daily operation; Monitor and drive GMV, traffic, conversion, and content efficiency, identifying risks and opportunities.
• Conduct daily / weekly performance review, and follow-up improvement actions.

• Manage short-video operation: content calendar, posting strategy, asset review, and performance recap.
• Partner with DP agencies to ensure brand and performance alignment.

• Execute platform-level and brand campaigns
• Coordinate campaign setup across product, pricing, inventory and mechanics.
• Track campaign ROI and summarize post-mortem insights.

• Produce regular competitor tracking on pricing, content, livestream and promotion strategy.
• Monitor Douyin platform trends, and best practices to optimize operation strategy.

• Work closely with Merchandising, Planning, Marketing, CS, and Finance to ensure smooth E2E execution.

• Communication/marketing/digital related experience
• Strong communication and collaboration skills
• Ability to think strategically and execute tactically

• Bachelor's degree is required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor's degree in the relevant or a related field.
• Self-motivated and with strong ownership to navigate work in ambiguity