Senior Specialist, SNKRS Platform

SNKRS is Nike's ultimate destination for the best of Nike and Jordan - where product, culture and community come together through premium digital experiences. Serving the EMEA sneaker community, SNKRS plays a unique role in the Nike digital ecosystem by delivering relevance, energy and full-price growth through a curated platform experience.

WHO YOU'LL WORK WITH
As a SNKRS Platform Senior Specialist, you operate at the center of a highly cross-functional ecosystem.

You will partner closely with:

• The SNKRS Platform team to align on commerce and experience priorities.
• Merchandising and Planning partners for your sport to align on allocation, launch readiness and performance
• Marketing and Energy teams to ensure seamless platform execution of campaigns and launches
• Content Ops, Launch Ops and Supply Chain to guarantee operational excellence and readiness
• Digital Platform and Tech teams to evolve capabilities and improve the consumer journey
• Global SNKRS partners to translate global direction into EMEA-relevant execution
• Broader Digital and Commercial teams when initiatives extend beyond SNKRS (for example Nike App, Nike.com or ecosystem integrations)

• Demonstrated ability to translate strategy into action, turning insights, cultural moments and business priorities into clear plans, smart trade-offs and measurable results
• Proven experience steering P&L-relevant decisions based on strategy, with strong understanding of how assortment choices, platform experience, demand levers and operational excellence impact long-term platform health
• Expertise in digital commerce, including experience optimisation, demand funnels and conversion drivers
• Ability to work with KPIs and analytics, comfortable pulling and interpreting data, spotting patterns and connecting metrics to consumer behaviour and business outcomes
• Exceptional organisational and prioritisation skills, able to manage multiple workstreams while balancing short-term execution with long-term strategic intent

• Strong track record of partnering with x-functional stakeholders like Marketing, Merchandising, Planning and Ops to shape decisions, influence direction and confidently challenge assumptions with a well-grounded point of view
• Clear and influential communicator, capable of engaging senior stakeholders, simplifying complexity and bringing teams along towards shared goals

• Genuine passion for sneaker culture and the communities that shape it
• Strong pulse on trends, heat moments and the evolving expectations of the sneaker consumer
• Instinct for what feels right for SNKRS, commercially and culturally

• Own sport-level platform performance across commerce and experience KPIs
• Building premium, relevant and frictionless experiences for SNKRS members
• Execute the SNKRS Commerce and Experience strategy within your sport scope
• Translate Global SNKRS direction into EMEA-relevant platform decisions
• Identify and act on opportunities to improve platform health and member experience
• Lead platform readiness for launches and key moments within your sport
• Contribute to cross-sport strategic projects (for example Women on SNKRS, platform capabilities, new commercial initiatives)
• Use platform analytics and scorecards to guide decisions and share insights
• Partner with Marketing on platform execution while maintaining clear role boundaries
• Collaborate with Merchandising and Planning to influence decisions from a platform perspective