Senior Specialist, Brand Planning & Operations LATAM

WHO YOU'LL WORK WITH

The Senior Specialist will be the key partner of the Marketing team by connecting all functions including Brand Management, Digital Marketing, Brand Creative, Integrated Retail Marketing, Integrated Media and Energy Marketing. Reporting to the Senior Manager, Brand Planning & Operations, the role collaborates across functions in LATAM and its counterparts in Asia Pacific Latin America (APLA) to deliver operational excellence.

WHO WE ARE LOOKING FOR

Nike seeks a highly organized and results-driven professional to join the LATAM Marketing team in Mexico City. This individual combines strong communication, problem-solving and strategic thinking skills with expertise in project and budget management. A passion for sport, curiosity about consumers, and commitment to Nike's brand standards are essential.

• Minimum 3-5 years of experience in Marketing or Business Operations with a strong background in cross-functional project/portfolio management.
• Bachelor's degree in Marketing, Business, or a closely related field.
• Expertise in project/portfolio management, resource planning, and budget oversight.
• Ability to build and maintain operational systems, tools, and processes.
• Experience supporting seasonal marketing workflows, go-to-market planning, and
• consumer-led brand strategy.
• Proficiency with planning and collaboration tools preferred (e.g., Keynote, Box,
• Airtable, Excel, SAP).
• Strong oral and written communication skills in both English and Spanish. Portuguese would be a plus.

• Lead seasonal planning and delivery for different sports, maintain enablement toolkits, and support budget management processes to keep marketing operations running smoothly.

• Manage pre-season planning, including product booking reconciliation for key projects and seasonal toolkits.
• Drive in-season milestones such as marketing hand-offs, integrated reviews, seasonal debriefs, and quarterly recaps. Facilitate leadership forums by sharing project health, risks, and milestones.
• Maintain the LATAM Marketing Homebase Airtable as the central hub for tracking launches and completions.
• Develop playbooks, templates, and training materials to guide teams through marketing processes.
• Review toolkits regularly for accuracy and alignment with cross-functional procedures.
• Support budget planning by creating internal orders and leading monthly forecasting and reconciliation.