Senior Specialist, Account Marketing Sport Specialty Japan

WHO YOU'LL WORK WITH

The role reports to the Senior Manager of Account Marketing Japan and sits within the Sport Specialty team. The individual partners closely with Japan Marketing, Asia Pacific Latin America (APLA), Global Brand Marketing, Retail Marketing, Brand Management, Digital, Sales, Planning, and external agencies to bring Nike's brand vision to life across the Sport Specialty marketplace.

WHO WE ARE LOOKING FOR

Nike seeks a strategic, detail-obsessed marketer who elevates partner experiences and strengthens Nike's presence across Sport Specialty accounts. This individual activates seasonal campaigns across retail environments, ensuring Nike Sport and culture show up with clarity and impact through integrated account plans and compelling storytelling. They demonstrate strong strategic thinking, creativity in problem-solving, sharp attention to detail, and the ability to turn insights into powerful retail executions.

• Minimum 3-5 years of experience in brand management, retail, or digital marketing.
• Bachelor's degree or equivalent combination of education and experience.
• Project management experience managing agency partners, vendors, and budgets.
• Domestic travel required once per season; international travel may occur a few times per year depending on business needs.
• Strong oral and written communication skills in both English and Japanese.

• Lead the development of channel strategies for Sport Specialty partners.
• Co-create seasonal marketing direction with the Sport Specialty Sales team.
• Drive the development of seasonal and non-seasonal marketing plans.
• Brief agency partners and guide execution across Japan.
• Deliver compelling marketing presentations for seasonal sell-ins.
• Manage the annual marketing budget to optimize resources and ensure timely delivery.
• Measure success through Share of Business (SoB), revenue performance, and emotional consumer connection using Brand Strength Metrics (BSM).