Senior Manager, Digital Merch Converse GC

Role Purpose:

Overview of the Job:The role is responsible for setting merchandising strategy, bringing end to end product insight with global and geo counterparts, as well as driving merchandising excellence in Converse's online channels, across different platforms in Greater China. You will be responsible for crafting assortment dedicated to digital channel and segmentation strategies across platforms. We are looking for talent that has a strategic mindset, consumer expertise, collaborative attitude, and initiative to unlock new marketplace opportunities. Serve GC consumers with the most relevant products to enable Converse's vision and drive sustainable growth.Drives the one team philosophy through partnership with X-functional teams and global merchandising teams.

Job Responsibility:

• Creating distinctive segmentation for specific channels with the understanding of platforms and products.
• Evolves digital product assortment strategy innovatively based on the fast-changing consumer demand & dynamic marketplace.
• Explores consumer insights & marketplace trend through creative ways to develop MFE/MFO assortment in a consumer-centric way.
• Drives in-season product management based on solid weekly sales analysis & consumer insights from digital moments hindsights.
• Coordinate assigned project process and deliverables
• Quick response to ad-hoc local business team request

Key accountabilities:

• Deliver and participate in the key corporate gates and Consumer facing deliverables
• Ensure assortments support financial targets in partnership with Planning and Analytics
• Read and react to in season analytics and identify opportunities to adapt current business and inform future assortments, merchandising strategies and strategic initiatives
• Partner with Global and RPC team to get after product opportunities to serve GC consumer needs.

Functional Competencies

• Deep Knowledge of Energy/Collab industry and market
• Demonstrate Brand Passion
• Lead and Influence Others
• Communicate Effectively
• Drive Business Results
• Continuously Grow and Develop with teamwork and Diversity

Enterprise/Leadership expectations:

• Be Open and Curious
• Think Like a Consumer
• Visionary and Strategic
• Be Resilient
• Embrace Change
• Engage Teams

Key Partnerships:

• Global Consumer Merchants and Product Merchants
• GC Merchandising Planning / digital team
• GC Local Creation team

Client-provided location(s): Shanghai, China

Job ID: nike-21272_R-80988

Employment Type: FULL_TIME

Posted: 2026-03-17T19:08:09