Principle Product Line Manager
WHO YOU'LL WORK WITH
Nike Global Product Licensing is a fast-growing, entrepreneurial team responsible for shaping and executing Nike's long-term trademark licensing strategy across footwear, apparel, equipment, and accessories. We work closely with internal partners and external licensees to deliver brand-right, innovative products to consumers worldwide.
You will lead and drive alignment across Product, Design, Merchandising, Brand, Legal, Finance, and Geo/Territory teams, along with our external licensees, to accelerate strategic growth and deliver best-in-class licensed product.
WHO WE ARE LOOKING FOR
We're seeking a strategic, consumer-obsessed Product Licensing Manager skilled in product creation leadership, cross-functional alignment, and managing complex external partnerships. You bring strong product and process knowledge, uphold brand standards, and thrive in a fast-moving, matrixed environment.
- Bachelor's degree in business management, product management, merchandising, or related field. Will accept any suitable combination of education, experience and training.
- 8+ years of relevant experience
- Deep expertise in product creation, merchandising, franchise management, and consumer insights, applied to set strategic direction and drive enterprise-level growth.
- Proven ability to lead, influence, and align cross-functional leadership teams, driving outcomes through vision, clarity, and accountability rather than direct authority.
- Executive-level communication skills, with the ability to clearly articulate strategy, synthesize complexity, and influence decision-making through written, verbal, and presentation forums.
- Demonstrated success navigating ambiguity and complexity, managing competing priorities and leading effectively within a highly matrixed, global organization.
- Strong strategic rigor and operational discipline, paired with exceptional organizational skills and the ability to influence outcomes at scale.
- Track record of building trusted relationships and driving alignment across diverse teams, functions, and senior stakeholders to accelerate execution.
- Highly developed product vision and style sensibility, ensuring brand-right, consumer-relevant, and commercially impactful outcomes.
- Ability to travel up to 25%
WHAT YOU'LL WORK ON
Enterprise Product & Partner Leadership
• Own and set product strategy direction for licensee partners at an enterprise level, ensuring assortments are consumer-right, brand-aligned, and commercially scalable across categories and geographies.
• Exercise decision rights over seasonal product strategies, that balance brand vision, innovation, speed, and financial outcomes.
• Provide executive leadership and governance across partner product creation, briefing, line planning, and gate processes, ensuring consistent application of Nike brand standards.
• Serve as an enterprise product authority, leveraging deep category and franchise expertise to guide senior-level decisions and long-term growth opportunities.
Strategic Category & Marketplace Alignment
• Align senior cross-functional leadership and Licensee leadership around consumer targets, brand positioning, assortment architecture, and distribution strategy at scale.
• Sponsor and lead high-visibility initiatives tied to major brand moments, innovation platforms, and strategic collaborations, with accountability for outcomes and impact.
Cross-Functional Enterprise Influence
• Leverage Consumer & Marketplace insights to guide and drive alignment across Senior cross-functional leadership on product, design, materials, innovation, storytelling, and packaging.
• Ensure enterprise compliance and brand integrity by partnering with Product Safety, Tech Development, Materials, Packaging, Brand Marketing, Legal, and Athlete Representation.
Operating Model & Governance
• Own governance of the end-to-end product approval ecosystem, ensuring Nike standards are upheld while enabling speed, scalability, and partner accountability.
• Lead enterprise communication of strategy and decisions, aligning GPL, sourcing, finance, legal, systems, and operations teams.
• Drive operating excellence and continuous improvement, establishing scalable processes, best practices, and ways of working across GPL, licensees, and categories.
• Maintain executive oversight of seasonal readiness, including approvals, assortment integrity, and sample governance.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
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Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Leave of Absence
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Veteran founded/led