Manager, Stores Concepts & Operations Enablement - Converse

Role Overview

The Global Manager, Stores Concepts & Operations Enablement is a global leadership role responsible for developing, evolving, and scaling new Converse store design concepts that bring the brand to life in physical retail environments worldwide. This role sits at the intersection of creative concept development, store design, and retail operations, ensuring that new store concepts are both brand-defining and operationally executable at scale.

This individual will originate and shape future store concepts-from early ideation through pilot, rollout, and optimization-while embedding operational thinking, service design, and store team realities into every stage of concept development.

Key Responsibilities

• Lead the development of new global store design concepts, including format strategy, experience principles, spatial storytelling, and service flows.
• Translate Converse brand strategy, consumer insights, and cultural trends into innovative physical retail concepts.
• Partner closely with Global Brand, Greater China team, Visual Merchandising, and Store Operations to co-create concept visions, briefs, and design frameworks.
• Influence architectural layouts, consumer journeys, and functional zoning to support both brand expression and commercial performance.
• Champion experimentation and innovation through concept pilots, flagships, and limited-scale tests.

• Embed operational feasibility and store team experience into concept design from the outset (labor models, back-of-house needs, service behaviors, and execution complexity).
• Develop scalable concept playbooks
• Ensure new concepts are executable across diverse markets, store sizes, and operating models without compromising design intent.

• Lead cross-functional teams across Brand, DTC, VM organizations to align on concept execution.
• Act as the primary global point of contact for regions adopting new concepts, providing guidance, tools, and problem-solving support.
• Balance global consistency with local relevance, incorporating regional insights into concept evolution.

• Capture learnings from openings, pilots, and store feedback to continuously refine concepts.
• Build a long-term concept roadmap that evolves with consumer expectations and brand strategy.

• 8+ years of experience in store concept development and/or retail store design, preferably within a global consumer or lifestyle brand.
• Proven experience creating and launching new store concepts, formats, or experiential retail environments.
• Strong understanding of store operations
• Ability to think creatively while grounding decisions in operational and commercial realities.
• Experience working in complex, matrixed global organizations with multiple stakeholders.
• Strong storytelling, communication, and influencing skills.
• Fluent English is required, with the ability to communicate clearly and professionally in both written and spoken contexts. Must be comfortable presenting design intent, technical details, and visual concepts to global, cross-functional stakeholders.

• Retail concept ideation & storytelling
• Experience design & customer journey mapping
• Translating brand strategy into physical environments
• Format strategy (flagship, inline, outlet, pop-up, neighborhood concepts)
• Concept briefs, narratives, and design principles