Manager, Product Line Management CTM - Converse

As the pace of the global consumer is rapidly changing all around the world, the Converse RPC looks to create inspiring products closer to the consumer. Deepening consumer connection and operating with speed, the GC (Greater China) RPC team aims to serve consumers with speed and specificity, with a focus.

WHO WE ARE LOOKING FOR

We're looking for a Product Line Manager in the GC Regional Product Creation team for Converse brand.

The focus of this role is creating inspiring product on a faster timeline and to serve consumers of Greater China that can lead to create hyperlocal impact through deep consumer, community and influencer insights. This person will need to have a great understanding of Converse footwear across lifestyle and performance, trends in color, graphics, material and be the pulse for style, trend and storytelling that local consumers are seeking. Meanwhile, he/she will also lead to creating new franchise opportunities in shorten lead timeline that enables the most comprehensive storytelling for our projects.

• Develop and execute seasonal product briefs aligned with Converse brand vision and GC business goals.
• Lead the product creation process from concept to commercialization, ensuring consumer relevance and business impact.
• Partner closely with Design, Merchandising, and Product Development to deliver compelling, trend-right assortments.

• Leverage consumer insights, market trends, sell-through data and retail feedback to inform product decisions.
• Monitor competitive activity and identify opportunities to drive innovation and differentiation in the GC market.

• Collaborate with global and GC teams to ensure alignment and integration of GC-specific needs into global product strategies.
• Influence and guide internal stakeholders through clear communication, storytelling, and strategic thinking.

• Bachelor's degree in business, Marketing, Fashion, or related field; MBA preferred.

• 8+ years of experience in FTW product management, merchandising, or category strategy.
• Proven ability to translate consumer insights into innovative and commercially successful product solutions.
• Deep understanding of FTW creation, product storytelling, and trend forecasting.
• Proven track record of displaying strong business acuity & strategic decision making
• Phenomenal product eye
• Strong style sensibility
• Trend foresight
• Proven track record of fostering a collaborative team environment
• Ability to tell compelling stories
• Strategic thinking, product line management and franchise management experience, with ability to drive solid X-functional plans.
• Effective verbal and written communication skills, including presentations
• Exceptional attention to details and deadlines
• Strong organizational & influencing skills
• Ability to travel 20% (domestic and international).