Lead Professional, Brand Marketing, Running & Training (Agile), AGS

Are you ready to shape how Nike connects with the next generation of athletes through sport across Germany, Austria and Switzerland?

As Lead Professional, Brand Marketing, AGS, you will build consumer-led strategies and brand plans, lead complex cross-functional work and drive some of Nike's most important Running priorities across AGS.

The role will primarily focus on Running, reflecting the category's scale and strategic importance across AGS, while flexing into Training and other brand priorities when needed. Nike is looking for an experienced, consumer-first brand marketer who can move independently from insight to strategy, integrated planning, execution and evaluation. The ideal candidate understands youth culture and evolving consumer behaviors, and knows how brands build relevance with the next generation of athletes.

This is a senior individual contributor role with no direct people-management responsibility. Success comes from leading projects, influencing stakeholders and bringing cross-functional teams together around a shared vision.

• A track record in brand marketing, including ownership of complex, high-visibility work from strategy through execution.
• A strong consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans.
• Demonstrated project leadership, bringing cross-functional teams, agencies and stakeholders together behind a shared vision.
• Strategic and creative judgement, paired with the operational discipline to manage timelines, budgets and dependencies.
• A strong understanding of youth culture and evolving consumer behaviors in Germany.
• Experience building and managing external relationships with athletes, partners, communities or creators.
• Experience in creator strategy, digital culture or culturally relevant partnerships is valued.
• A collaborative, proactive approach, with the confidence to challenge familiar thinking constructively.
• A deep passion for and understanding of sport. Experience in Running or Training is welcome but is not a substitute for strong brand-marketing capability.

• Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant to the next generation of athletes.

• Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan.

• Connect EMEA and Global priorities with local consumer needs and marketplace opportunities.

• Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team.

• Flex into Training and broader AGS priorities when business needs require it.