Lead Marketing Professional Philippines SEA&I

BECOME A PART OF THE NIKE, INC. TEAM

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

We are searching for a Lead, Brand Marketing to join our Brand Management team. This is a critical role that will grow and shape the future of Sport & Culture in the country and should have a good grasp of the local sports, sports communities, youth culture and the sneaker & fashion landscape. This role will be able to lead initiatives, can balance creativity with organization and discipline in a fast paced, ambiguous environment, have a strong digital acumen to keep pace with our fast-moving consumer.

• Bachelor's degree in marketing, Business, Communications or equivalent
• 7+ years of working experience in brand management, consumer marketing or related experience in brand communications, fashion, sports, consumer brands, KOL management, streaming platforms, and on ground event activations.
• Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends and the Nike brand.
• Ability to think strategically, lead initiatives, project teams and influence effectively.
• Ability to activate and leverage sports communities with deep knowledge of the sporting landscape.
• Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
• Previous experience with managing budgets, agencies, teams and communities (Sport & Culture).
• A team-first mentality with ambition to coach and mentor others.
• Strategic thinker and idea generator with excellent attention to detail, coupled with analytical skills to gather business, consumer insights and apply learnings.
• Expert proficiency in Microsoft PowerPoint, Apple Keynote and strong proficiency in Microsoft Excel.
• Excellent verbal and written proficiency in English.

WHAT YOU'LL WORK ON

Reporting to the Country Marketing Director - Philippines, you will be partnering closely with the Marketing teams in your country, the Singapore Regional HQ for Southeast Asia & India (SEA&I) and the Asia-Pacific Latin America (APLA) geography at Nike WHQ, to execute Nike's brand strategy and drive cross-functional execution of our seasonal and daily initiatives.

In this role, you will -

• Focus on key projects that build consumer experiences that accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand.
• Provide brand management, team collaboration, functional & operational excellence, community building, agency management and formulate new & disruptive ideas through best in class on ground activations and experiences.
• Gain insights from consumers on sport & cultural trends.
• Support retail brand activations in Nike's stores (both Nike-only and multi-brand)
• Lead on-ground activations in partnership with Nike cross functional teams and Nike's retail partners
• Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels and consumer activations.
• Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day to day operations that includes budget management, internal systems, reporting, product ordering, influencer seeding etc.
• KOL and sports authenticator management.

WHO YOU'LL WORK WITH

You'll join our Philippines Marketing Team, a group of innovators dedicated to delivering elevated experiences that drive engagement and loyalty with the Nike brand. As a key team member:

• You will report to the Country Marketing Director
• Specifically, this role will collaborate and partner with the following key internal and external stakeholders to build integrated marketing plans: Brand Management, Brand Creative, Integrated Media, Digital Marketing, Energy Marketing, PR/Communications, Social & Community Impact, Product & Merchandising, Marketplace Partners, Finance & Procurement, Agency & Production partners
• You will be working with a diverse team of Nike people who are based in Manila, SEA&I HQ in Singapore, and APLA HQ in Portland.

Client-provided location(s): Bonifacio Global City, Philippines

Job ID: nike-21272_R-76317

Employment Type: FULL_TIME

Posted: 2026-01-23T17:16:02