Lead, Digital Marketing GC - Converse

WHOM ARE WE LOOKING FOR?
The Social & E- Marketing Manager is an expert of social media & EC market place, with clear understanding of consume behavior , their interests in social media platform. The ideal candidate is curious and eager to learn & evolve,and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute social campaign. You understand digital eco system with holistic view, from brand own social platform to E-marketplace communication, from daily operation to annual content planning

WHAT WILL YOU WORK ON?
In this role you will be responsible for leading social media both for campaign and own channel, content creation , planning social budget base on the business requirement and bring optimized investment model , and working as core person in Integrated Digital Marketing Offense team.

You will:

• Lead, and drive the Converse social paid investment, build strategy & plan base on business target
• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
• Partner with digital operation team to deliver the business short term and long term goal altogether
• Partner with brand creation team to drive effective EC communication assets
• Assist team leader to initiate integrated digital launch plan

• Bachelor's degree in Business, Marketing, Communications or related field
• 8+ years of experience in Digital Marketing. Experienced working in social & digital eco system, sports category is a plus
• Deep understanding & experience in "know how" of managing investment
• Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
• Acumen on data analysis and tracking, ability to learn and optimize with quick actions
• Strong bilingual oral and written communication skills