Director, Kids Brand Marketing, NA

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a results-oriented and constantly evolving game!

WHO WE ARE LOOKING FOR

The North America Kids Brand Management Team is looking for a Director to power the geo Kids strategy and seasonal storytelling. The Brand Management function is responsible for leading and driving plans that serve both the North America Nike brand and the geo business. Our goal is to offer inspiration, innovation and enablement to unlock the power of sport for every young athlete.

WHAT YOU WILL WORK ON

If this is you, you'll be responsible for, but not limited to:

• Obsessing Kids Culture and Play, with a specific focus on Sport.
• Understanding the Kids Consumer at a deep level, inclusive of their motivations, passions and connectivity to sports to inspire aspirational storytelling and concepts.
• Partner with the VP of Brand Management in North America to build long-term brand plans that deepen Nike's relationship with young athletes and their families.
• Lead a cross-functional Marketing team to inspire world-class storytelling and consumer journeys that take the Nike brand and North America consumer somewhere new.
• Launch new product innovation and help drive key partnerships (i.e. LEGO, etc.).
• Lead Seasonal Marketing plans that center sport and play in the life of the Kids consumer.

WHO YOU WILL WORK WITH

As the North America Director of Brand Management for Kids, you will report directly to the VP of North America Brand Management.

You will work as a part of a cross-functional, sport-led offense, as well as alongside leaders from Digital, Creative and City Brand Management, to build a more comprehensive approach to serving athletes more holistically.

You will collaborate and partner with the following internal partners:

• North America Brand Management Leadership Team
• North America Kids Cross-Functional Leadership Team
• Global and Geography Brand Leaders
• Digital Marketing
• Comms
• Brand Creative Leadership
• Sports Marketing
• Finance and Legal

WHAT YOU BRING

• 8+ Years of experience in Brand Management and Marketing building Consumer Connection, Brand Planning, Brand Strategy and Marketing Journeys to drive consumer engagement.
• Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• North America perspective and experience when it comes to Sport and/or Kids marketing.
• A proven track record to drive and deliver results across business and brand.
• A proven ability to build, develop and encourage deeply collaborative teams.
• Ability to travel up to 20% of the time.

Preferred:

• Strategic Marketing and Planning experience.

• Translating business objectives and goals into annual Marketing strategies and plans to create demand and drive growth.

• Demonstrated ability to drive demand for our key products and drive brand energy.

• End-to-end consumer experience and creative briefing skills to help drive engagement with our brand and products.

• A background in leveraging Marketing consumer insights and fostering big ideas in partnership with a highly cross-functional team.

• Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort level with ambiguity.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Client-provided location(s): Beaverton, OR

Job ID: nike-21272_R-78351

Employment Type: FULL_TIME

Posted: 2026-02-05T18:50:55