Director, Digital Marketing Korea

WHO YOU'LL WORK WITH
This role reports directly to the Senior Director, Brand Marketing Korea and is a key member of the Korea Marketing Leadership Team. The Director will lead a team of digital experts and collaborate closely with cross-functional partners across Brand Management, Integrated Media, Brand Creative, Retail Marketing, Brand Planning & Operations, and Communications. They will also work with Nike Direct Digital Commerce (NDDC), Global Brand Marketing, and Asia-Pacific Latin America (APLA) teams, as well as external partners like Musinsa and local agencies.

WHO WE ARE LOOKING FOR
Nike is seeking a visionary digital marketing leader to shape the future of our brand presence in Korea. With a passion for storytelling and digital innovation, they champion imagination and strategic thinking to craft distinctive brand experiences. As a team builder and mentor, they inspire a high-performing group of digital experts while fostering long-term consumer loyalty across Nike's digital ecosystem. Fluency in Korean and English, a collaborative mindset, and relentless curiosity are essential.

• Bachelor's degree in Marketing, Business or a closely related field
• 10+ years of experience in digital marketing or related experience in brand marketing and/or retail marketing including cross-functional business acumen
• A deep understanding of the Nike consumer, their lifestyle, and their relationship with sport.
• Analytical rigor with human insight-leveraging data, consumer behavior, and emerging technologies to drive brand priorities and commercial outcomes
• Proven leadership experience managing at least 5 direct reports, with a strong track record of coaching and developing talent
• Strong communication skills in both Korean and English

• Set and execute Korea's digital marketing strategy aligned with Nike's global brand vision
• Lead a team to activate brand concepts across Nike.com, apps, social channels, and partner platforms
• Leverage external partnerships and creator collaborations to amplify brand storytelling
• Manage seasonal journeys and Always-On initiatives to drive acquisition and retention
• Guide the digital marketing process, including presentations and team inspiration
• Oversee budget planning and resource allocation to ensure timely, impactful execution