Director, Brand Creative, Jordan GC

This leader brings a deep passion for sport, street, and fashion culture, with an authentic understanding of the communities that embody originality, self-expression, and defiance. You must know how to build emotional connection and cultural relevance, expanding the power of Jordan beyond the game.

You will set the creative direction and lead internal and external multidisciplinary squads to execute a unified creative vision across all channels, in close partnership with Global and Geo leadership teams.

WHAT WILL YOU WORK ON?

You will develop and deliver best-in-class creative work against key brand and business priorities, ranging from global campaign extensions to locally-led storytelling.

You will lead a team of multi-disciplinary creatives across multiple projects, collaborating with storytellers, designers, writers, and producers to create work that is crafted, bold, and culturally resonant. You will drive creative excellence across simultaneous projects, ensuring the team delivers holistic, integrated work aligned to seasonal strategy and you will serve as a guardian of Jordan brand standards.

Your scope includes:

• Creative Strategy
• Concepting & Ideation
• Brand Narrative & Art Direction
• Spatial / Experiential Design
• Distinctive storytelling across multiple channels

You will partner closely with Jordan Brand Management to align on short- and long-term creative priorities driven by business needs, ensuring resources are strategically planned across capacity, budget, and agency support. You will be a thought partner in sharpening consumer insights and brand plans to ensure consistent storytelling and strong brand presence.

As an experienced people leader, you will coach and develop multiple creatives, creating opportunities for growth, performance excellence, recognition, and rewards. You will foster innovative thinking, collaboration, and teamwork across a diverse range of talent and teams.

WHO WILL YOU WORK WITH?

You will be the primary creative partner to the GC VP of Brand Creative and the GC Senior Director of Jordan Marketing. You will collaborate closely day-to-day with Jordan Brand Management and cross-functional partners in Brand Marketing.

This role sits at the core of our marketing offense and spans a broad network of stakeholders. Strong relationships with Senior Leadership, Global creative teams, and Geo partners are critical to align strategies and deliver creative that scales. You'll stay connected to Geo creative teams, sharing insights and pursuing collaborations that maximize resources and impact.

WHAT YOU BRING

• Education: Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field
• Experience: 8+ years in brand creative, communications, and/or marketing
• Proven ability to define and develop creative direction and concepts with strategic thinking, sharp storytelling, and strong visual aesthetics-balancing craft with business outcomes
• Strong understanding of sport, athletes*, and consumer behavior, grounded in thoughtful insights
• Ability to articulate compelling creative vision to diverse teams, senior leaders, and external partners
• Experience navigating a matrixed organization, influencing cross-functionally while protecting brand standards
• Ability to lead end-to-end creative development across multiple projects simultaneously
• Strong knowledge of integrated marketing campaigns and how to concept and amplify across multiple channels
• Proven capability managing external partners: creative/design agencies, artists, photographers, producers, project managers, and freelancers-leading work to meet expectations and brand standards
• Innovative and comfortable exploring new creative solutions amid ambiguity
• Strong awareness of industry trends and design developments, bringing fresh thinking into the work
• Positive, agile, and growth-minded leadership style

Client-provided location(s): Shanghai, China

Job ID: nike-21272_R-78977

Employment Type: FULL_TIME

Posted: 2026-02-11T18:51:48