Brand Marketing Specialist

WHO YOU'LL WORK WITH
You will be part of the Italy Brand Marketing team, responsible for building meaningful consumer connections and driving the brand's relevance across the Italian marketplace. You will work closely with cross-functional partners across Marketing, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct teams. Externally, you will collaborate with agencies, creators, athletes, communities and cultural partners to help bring brand initiatives to life. You will report to the Italy Brand Manager.
Success in this role comes through curiosity, collaboration and a deep understanding of the Italian consumer landscape. You'll act as a connector between consumer insights, cultural trends and brand priorities, helping translate opportunities into impactful brand experiences.

WHO WE'RE LOOKING FOR
We're looking for a culturally connected marketer with a passion for sport, youth culture and storytelling. You have a strong pulse on local communities, emerging trends and consumer behaviors, and enjoy discovering what moves consumers and shapes culture. You combine strategic thinking with strong executional skills and are comfortable working across multiple projects and stakeholders.
You are curious, actively engaged in sport, proactive and collaborative, and motivated by creating authentic connections between Nike, sport and culture.

You'll bring:

• Strong understanding of the Italian consumer landscape, local communities, cultural movements and marketplace dynamics.
• Genuine passion for sport and an appreciation of the role sport plays in shaping culture and consumer behavior.
• Ability to identify consumer and cultural insights and translate them into relevant brand opportunities and experiences.
• Strong storytelling and presentation skills, with experience creating clear and compelling decks, recaps and presentations.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and timelines simultaneously.
• Strong stakeholder management and communication skills, with the ability to build productive relationships across internal and external partners.
• A collaborative mindset and willingness to work across functions to deliver integrated brand initiatives.
• Attention to detail and commitment to delivering premium execution.
• Experience supporting events, community activations, content productions, campaigns or consumer experiences.
• Strong verbal and written communication skills in English and Italian.

WHAT YOU'LL WORK ON
In this role, you will support the development and execution of brand marketing initiatives in Italy by helping identify consumer opportunities, contributing to key projects and bringing ideas to life through best-in-class execution.
You will work across seasonal priorities, community-led initiatives, consumer experiences, athlete and creator partnerships, and storytelling moments that strengthen Nike's connection with consumers throughout the marketplace.

Key responsibilities include:

• Monitoring consumer trends, cultural movements and marketplace dynamics to help identify opportunities for the business.
• Building connections with local communities, creators, athletes and cultural partners to support authentic consumer engagement.
• Supporting the development and execution of seasonal marketing initiatives and key brand moments.
• Developing presentations, consumer insights recaps and project materials for local and EMEA audiences.
• Managing project workstreams and coordinating internal and external partners to ensure successful execution.
• Collaborating with cross-functional teams to help deliver integrated brand experiences across sport and lifestyle.
• Supporting the planning and execution of consumer activations, events, community programs, productions and campaigns.
• Partnering with agencies and vendors to ensure high-quality creative and operational execution.
• Helping translate consumer and cultural insights into impactful storytelling and brand experiences.
• Capturing learnings and insights from projects and activations to inform future opportunities.

This role sits at the intersection of sport, culture and community, helping Nike build meaningful connections with consumers across Italy through authentic storytelling, impactful experiences and a deep understanding of the local landscape.

Applications will be accepted until 24th of September. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.

The annual base salary for this position generally ranges from €38,400.00 to €57,600.000. Actual compensation will vary based on a candidate's qualifications, skills, and experience.

Client-provided location(s): Milan, Italy

Job ID: nike-21272_R-91871

Employment Type: FULL_TIME

Posted: 2026-09-18T18:50:51