Director of Product Marketing, Pokémon GO

Come onboard and help shape how real world mobile games and apps are positioned and presented to the world. As Director of Product Marketing, Pokémon GO, you will guide our product marketing strategies for Pokémon GO.

Niantic’s mobile apps and games are distinct from typical apps, and so is our marketing strategy. Niantic Marketing drives community-focused initiatives for our global audience of tens-of-millions of users, enhancing key partnerships and creative campaigns that reflect the spirit of our company's mission.

You’ll lead a team of skilled, savvy and hardworking marketers to conceptualize and develop impactful consumer-facing campaigns, lead all aspects of the marketing strategy for Pokémon GO, and collaborate with executives, cross-functional teammates and external strategic business partners. And, most significantly, you’ll have tons of fun while doing it, contributing to Niantic's vision of enabling the "real-world metaverse" for consumers to authentically engage in and enjoy.

Responsibilities

• Create, drive and measure marketing campaigns and the corresponding impact they have on our broader business and product goals, ensuring online data and performance measurement is established upfront.
• Lead the Pokémon GO product marketing team, working closely with both your product partners and regional marketing counterparts in APAC, EMEA, and LATAM to solidify product positioning, author key messaging, and identify relevant target audiences that will provide the foundational components for global launches and live ops.
• Define and implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues (i.e., Community Management, Performance Marketing, etc) and cross-functional partners such as Product Management, Business Development, Operations, Communications, Legal and PR.
• Cultivate relationships with key business partner, The Pokémon Company, and drive global alignment on major marketing initiatives.
• Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
• Assist business development teams in creative pitches to partners; help author and develop partner marketing programs.
• Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
• Required in-office 2 days a week.

Qualifications

• 14+ years of relevant marketing experience.
• Expertise in product positioning strategies that factor in market dynamics and user insights.
• Experience with paid media campaign strategy and management, including creative development, agency selection, media planning & buying, campaign tracking, and optimization.
• Proven experience can be drawn from areas such as direct marketing, marketing program management, social media marketing, or marketing consulting.
• Skilled in engaging with cross-functional teams in a diverse environment to orchestrate dynamic projects in collaboration with internal and external partners.
• Outstanding verbal and written communication skills, with experience in developing and delivering executive-level presentations.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.
• Deep understanding and passion for Pokémon GO’s mission.
• Familiarity with community management, engagement and live event strategies a plus.
• Fluency in Japanese a plus.

The total compensation package for this position includes a new hire offer base salary range of $222,300 - $260,000. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Client-provided location(s): San Francisco, CA

Job ID: 8231153002

Employment Type: OTHER

Posted: 2025-11-05T23:32:10