Senior Manager, Social Media Strategy
Overview
Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Sets the strategic vision for the company's social media presence, integrating it with broader marketing, communications, and business objectives. Oversees multiple teams and cross-functional initiatives to drive brand awareness, audience growth, and reputation management. Champions innovation, governance, and performance excellence across all platforms. Acts as a senior representative of the brand in digital, media, and public-facing environments. Generally, reports to AVP or other functional executive.
Responsibilities
- Set functional strategy for social media and ensure consistency in execution across subordinate teams.
- Drive development of policies, processes, and tools.
- Oversee large-scale social media projects.
- Support executive decision-making by delivering trusted social media strategy.
- Lead cross-functional initiatives.
- Serve as the accountable leader for budget, performance metrics, and outcomes across the social media function.
- Develop talent through coaching, mentoring, and stretch assignments to build technical and leadership bench strength.
- May perform other duties as assigned
Qualifications
- College/university degree and 10+ yrs work experience; 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
- Expertise in developing enterprise-wide data strategies that encompass data governance, quality, and accessibility to drive analytics initiatives.
- Proven track record in collaborating with various departments (e.g., IT, Marketing, Finance) to leverage data insights across the organization.
- Expertise in advanced social media techniques.
- Exceptional ability to present complex analytical findings to senior executives and key stakeholders in a clear and impactful way.
- Proven ability to lead, inspire, and manage diverse teams, fostering a collaborative culture.
- Ability to develop, implement, and assess long-term strategies that align with organizational goals.
- Strong analytical thinking and problem-solving capabilities to address complex business challenges.
- Exceptional verbal and written communication skills to interact effectively with executives, stakeholders, and teams.
- Expertise in leading teams through organizational change while maintaining productivity and morale.
- Ability to make informed, timely decisions that consider short- and long-term impacts on the organization.
- Proven ability to coach and develop team members to enhance their skills and career growth.
- Bachelor's Degree in Marketing, Communications, or the equivalent combination of education, training or experience.
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Desired Qualifications
- Master's Degree in related field or equivalent combination of training, education and experience.
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM
Location:
- 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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• Newsweek America's Greatest Workplaces for Culture, Belonging and Community 2026
From Fortune Magazine. © 2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine, Fortune Media (USA) Corporation, and its affiliates are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- Fitness Subsidies
- On-Site Gym
- FSA With Employer Contribution
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Company Outings
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
Company Videos
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