Insights Strategist
OVERVIEW
As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners.
Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally.
You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom.
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WHAT YOU'LL DO
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
- Executing end-to-end paid client research through MBI Insights products.
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
initiatives with editorial and revenue teams.
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions.
COMPENSATION $75,000 - $80,000 *Final offers for this job will be made within the parameters of the
salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- Fitness Subsidies
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Family Support Resources
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
- Work-From-Home Stipend
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Company Outings
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
Professional Development
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Founder led