Marketing Data Analyst

We're seeking someone to join our team as a Marketing Data Analyst for Firmwide Marketing Analytics. The successful candidate will be instrumental in delivering accurate, high-quality analysis with actionable insights & strategic recommendations to our Firmwide Marketing team to support the Integrated Firm Strategy. This pivotal role is part of the Analytics & Data organization in the Wealth Management division at Morgan Stanley.

In the Wealth Management division, we help people, businesses and institutions build, reserve, and manage wealth so they can pursue their financial goals.

Morgan Stanley

Since 1935, Morgan Stanley is known as a global leader in financial services, continuously evolving and innovating to better serve our clients and our communities in more than 40 countries around the world.

You will

• Track, analyze, and evaluate web pages, events, and content performance, providing strategic recommendations for optimization and adding more business value, and support partners on ad-hoc requests.
• Develop and maintain comprehensive and accurate dashboards featuring key performance indicators (KPIs) for Firmwide Marketing partners.
• Conduct in-depth marketing analysis on quality and on time, with both internal and external perspectives, generating strategic outcomes to identify business opportunities for continuous improvement.
• Communicate the analytical outcomes to executives and partners and support them to make data-driven decisions.
• Ensure compliance and effective risk management in all analytics activities.

• A bachelor's or higher degree in technical field with Business/Economics background or vice versa.
• 3-5 years of experience in a similar Business Data role.
• Proven Experience in Digital Marketing Analytics and familiar with the tools such as Adobe Analytics or Google Analytics with experience in developing and maintaining dashboards with key performance indicators (KPIs).
• Proficiency in SQL for data analytics, with at least 2 years of hands-on experience.
• Ability to conduct in-depth marketing analysis and generate strategic outcomes for business improvement.
• Demonstrated ability to work collaboratively and transparently with cross-functional stakeholders to achieve results.
• Growth mindset - eg. to learn new technical skills such as to leverage GenAI tools to improve efficiency and innovation.

• Experience in Python for data analytics.
• Familiarity with data visualization techniques and software such as Tableau.