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SEO Strategy Lead

Yesterday Menlo Park, CA

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

SEO Strategy Lead Responsibilities:

  • Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
  • Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
  • Conduct keyword research and prioritize opportunities for growth
  • Manage domain migrations and cross sites interlinking strategies for Meta
  • Collaborate with product and web teams to apply SEO best practices
  • Partner with Data Science and Marketing Analytics to refine measurement frameworks
  • Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
  • Conduct competitors analyses and market research to identify trends
Minimum Qualifications:
  • 10+ years of experience in SEO for high-traffic, competitive web properties
  • 3+ years of experience with team leadership and people management
  • Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
  • Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
  • Expertise in on-page, off-page, technical, and content SEO
  • Experience with website migration and multilingual sites
  • Proficiency in SEO tools and web analytics
  • Bachelor's Degree
Preferred Qualifications:

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  • Demonstrated experience creating data-driven narratives
  • Experience with HTML, CSS, and Single-Page Applications
  • Leadership experience with a focus on mentorship
  • Basic SQL knowledge
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): Menlo Park, CA
Job ID: a1KDp00000E2cXvMAJ
Employment Type: OTHER
Posted: 2025-08-15T20:09:01

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

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