Industry Manager, eCommerce, GCR

Meta is seeking an experienced sales and marketing leader with demonstrated success managing established and emerging business categories. The Industry Manager will lead the Meta monetization strategy for the eCommerce and Retails business for China Cross Border Businesses. The role will need creative thinking with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build impactful eCommerce and Retail relevant narratives that go beyond individual client needs and build the industry's belief in Meta's products and solutions. They will build and manage a strategically focused/consultative sales team, selling Meta's advertising solutions to advertisers. This position reports to the Director of E-commerce & Retail, GBG Greater China.

Industry Manager, eCommerce, GCR Responsibilities:

• Own and be accountable for quarterly and annual revenue goals, pipeline management and growth goals across a diversified book of the largest ecommerce/retail clients
• Build an understanding of the relevant industry and Meta's role across these industries. In addition to building partnerships through existing C-Suite relationships to build impact
• Solve the biggest business and marketing problems for clients across the full brand life cycle by owning vertical & horizontal work streams that will deliver narratives and solutions at scale and in depth
• Work collaboratively with peer teams across Meta to support development of complex partnerships beyond media
• Work cross-functionally with Business Messaging Teams, Partnerships Teams, Business Operations, Business Marketing, Creative, Measurement, and Product Marketing to optimize our client efforts
• Act as player/coach to build, train and maintain a high performing team of Client Partners and Client Solution Managers
• Build short- and mid-term skills while developing long-term careers for the team. Create magic at the intersection of best practices for client interaction, sales, and service at Meta, including seamlessly working with advertisers and agencies
• Feed into the longer term product and GTM vision to solve for ecommerce and traditional businesses who invest on Meta
• Leverage internal Meta capabilities in a consistent, collaborative and coherent manner to land impact with client

Minimum Qualifications:

• 10+ years of experience with sales or marketing with 5+ years of experience with digital media/marketing and 3+ years of experience with management
• Experience building full funnel advertising campaigns and demonstrated experience using advertising data to craft media strategy
• Knowledge of advertising technology and data/performance measurement practices of clients
• Experience driving revenue growth by building on emerging and established opportunities and establishing CXO level partnerships across clients and agencies
• Storyteller with experience translating client jobs to be done into holistic solutions relevant and meaningful to clients
• Experience translating insights, product information, and data into client value
• Knowledge of the media landscape, business model, industry trends, reseller channels
• Demonstrated success in dealing with ambiguity, while successfully managing teams and problem-solving leadership with limited oversight

Preferred Qualifications:

• Ability to effectively communicate (read and write) in both Mandarin and English
• Ideal candidates will have in-depth marketing expertise, management experience in a sales environment as well as extensive experience selling cross-network and multi-platform marketing solutions

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): Hong Kong

Job ID: a1KDp00000E2fRlMAJ

Employment Type: OTHER

Posted: 2025-10-15T20:17:33