In-App Marketing Manager - Facebook

We're building out an In-App Content Team to bring the Facebook brand to life within the app, sharing helpful tips, the latest product features, and key brand messages with Facebook users. We seek an experienced and accomplished In-App Marketing Manager to join the team. This person will craft content strategies that elevate the Facebook brand and the app's latest features, developing best-in-class editorial programs that drive brand preference and app engagement, aligned to business and brand goals.Our ideal candidate will have experience leading in-app marketing efforts, or a background in creating stellar content for audiences at scale with a keen eye for optimization and leveraging metrics to sharpen our program over time. They should excel at creating and maintaining cross-functional partnerships, and running content efforts for a high-profile brand within the consumer tech industry.

In-App Marketing Manager - Facebook Responsibilities:

• Owns and drives the content strategy for one or more scaled editorial programs within Facebook - building on and sharpening the vision for the space
• Drives the end-to-end content production cycle for their in-app program/s, from aligning topics to briefing, content creation with internal and external partners, managing stakeholder reviews, through leading flawless launches
• Leads reporting of content marketing initiatives to determine content effectiveness, owning outcomes and driving optimizations
• Bridges the gap between our in-app editorial efforts and go-to-market prioritization and brand narrative exercises, ensuring our editorial calendar always maps back to priority business and brand needs
• Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, communications, and more
• Surfaces best in class global content, trends and conversations to push our approach forward
• Experience flexing between strategic and tactical/execution responsibilities as needed, and serves as a representative of our In-App Content Team to the broader Facebook and Marketing orgs

Minimum Qualifications:

• 7+ years of experience and proven success building scaled content for global consumer brands or entities in brand marketing at a tech or media company. Prior in-app editorial experience is a big plus
• Experience building editorial programs and content franchises from the ground up, demonstrating resourcefulness and rallying behind a shared vision
• Experience with creative strategy and copywriting, inspiring creative teams and agencies
• Experience working in a fast-paced, environment, thriving amidst ambiguity while ensuring executional ability
• Impact-oriented and experienced tracking performance, reporting on results, implementing optimizations and introducing new innovative approaches as needed
• A keen understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Strong collaboration and communication skills, with experience influencing cross-functional teams

Preferred Qualifications:

• Deep understanding and enthusiasm for Facebook as a brand and product
• BA/BS degree in marketing, journalism, or related field
• Global experience working on brand content across a number of markets

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): New York, NY

Job ID: a1KDp00000CZJLsMAP_1002

Employment Type: OTHER

Posted: 2025-12-19T19:54:23