Consumer Website Marketing Lead - Commerce

The Consumer Website Marketing Lead - Commerce will lead all web marketing initiatives across Meta's web commerce initiatives.You will partner with marketers, data analysts, creatives, and engineering teams to deliver on powerful data-driven insights that drive awareness, engagement, and conversion across our commerce websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners' objectives forward in meaningful ways.You will demonstrate cross-functional and direct team leadership, fostering collaboration and innovation and owning outcomes.

Consumer Website Marketing Lead - Commerce Responsibilities:

• Manage a team of full-time web managers, including influencing a global, multi-disciplined workforce, who build and innovate Meta's commerce website
• Drive transformation of how marketing and educational experiences are built and distributed across web surfaces
• Focus on building new scalable capabilities, experiences, and a roadmap for marketing content and experiences
• Lead the development of web initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc. partnering closely with engineering and web development teams
• Define, drive, and track key performance indicators and success metrics for the site, content, and web development operations
• Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Technical/Engineering or a related field
• 10+ years of experience in web marketing or a related field
• 3+ years of people management experience
• Experience leading web marketing efforts for large-scale commerce or e-commerce platforms
• Experience managing, mentoring, and developing teams towards achieving ambitious goals in a performance-driven environment
• Experience as a strategic thought leader driving commerce solutions and web marketing success through data-driven insights
• Experience partnering closely with analytics partners and drawing actionable insights from complex datasets to shape web marketing strategies

Preferred Qualifications:

• Knowledge of SEO, SEM, social media, and content marketing best practices
• Global or international marketing experience
• Experience in leading web marketing efforts for a comprehensive digital platform
• Communication and organizational skills with a emphasized focus on strategic planning and execution
• Master's Degree

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): San Francisco, CA

Job ID: a1KDp00000E2cXqMAJ_1002

Employment Type: FULL_TIME

Posted: 2025-08-15T20:09:01