Business Marketing Strategy and Planning Lead, North America

We are seeking an experienced strategic marketing leader to join Meta's North America Large Advertiser Audience Marketing team. In this role, you will be responsible for annual planning, strategy development, marketing operations, rhythm of business reporting, and high priority marketing initiatives. The Strategy and Planning team connects advertiser jobs to be done, Meta product goals, business objectives, and regional sales needs in order to build customer-centric and measurable marketing plans. This individual will need to maintain robust knowledge of Meta's customers, business, products, global strategic marketing plans, and strategic priorities that touch North America Large advertisers. This is a highly collaborative role requiring collaboration across Global Marketing, Data Science, Sales, Scaled Marketing, Content, and Product Teams.

Business Marketing Strategy and Planning Lead, North America Responsibilities:

• Strategic Planning: Lead the development of marketing strategic plans that align business objectives, product goals, and large advertiser needs. Support goal setting, resource allocation, learning agenda creation, and investment prioritization
• Marketing Operations: Manage delivery of quarterly reviews and executive updates, including coordinating rhythm of business (RoB) activities and optimize day-to-day operations
• Collaborate Cross-Functionally: Lead high-priority, complex projects that require cross-team collaboration in areas such as incrementality measurement and artificial intelligence
• Budget and Forecasting: Manage the marketing budget, including forecasting, spend, trade-off decisions, and return on investment
• Market Insights: Stay informed about industry trends and market dynamics to inform strategic decisions and identify new opportunities

Minimum Qualifications:

• Bachelor's degree in Marketing or related field
• 10+ years of experience in marketing strategy, business operations, or management consulting
• Demonstrated experience in data analytics, leveraging quantitative and qualitative information to drive marketing decisions
• Proven leadership of strategic planning, budgeting, and cross-functional projects in a complex organization
• Demonstrated experience and understanding of digitally advanced businesses
• Experience working with executive stakeholders and distilling insights into actionable strategy
• Highly organized, analytical, and adaptable while managing multiple priorities in a fast-paced environment
• Proven communication and presentation skills, with demonstrated experience influencing and align executive stakeholders

Preferred Qualifications:

• Experience working with product teams to align marketing efforts with overall product goals
• Demonstrated experience in using Meta products
• Experience in a leadership role in management consulting, corporate strategy, or marketing operations

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): San Francisco, CA

Job ID: a1KDp00000E2gtWMAR_1002

Employment Type: OTHER

Posted: 2025-11-13T20:07:56