Brand Marketing Lead, WhatsApp

WhatsApp is looking for an experienced and accomplished Brand Marketing Lead to drive the Consumer Brand across key markets. The Brand Marketing Lead will manage a team of industry leading brand marketers within WhatsApp's Brand Marketing team and will play a significant role in shaping the future of the WhatsApp marketing campaigns and developing best in class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product and brand goals. This leader will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into briefs that spark world class creativity. They will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.

Brand Marketing Lead, WhatsApp Responsibilities:

• Lead the strategy and execution of WhatsApp's iconic brand and global marketing programs to drive the brand forward and foster long term growth
• Architect WhatsApp's marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
• Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, Growth, Partnerships and Performance Marketing
• Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the WhatsApp brand evolves
• Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
• Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the strategy for the WhatsApp brand
• Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Partner closely with Product Marketing and Product team to bring the WhatsApp Brand to life within the app
• Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring productive team environments
• Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives

• 12+ years experience with brand marketing at companies with global scale
• 5+ years of people management experience
• Experience building annual marketing plans, including creating the business case for incremental investment
• Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns/initiatives that drive results
• Experience managing multiple campaigns/initiatives across markets simultaneously
• Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
• Experience influencing leadership and gaining executive and VP buy-in/advocacy
• Bachelor's Degree in marketing, business, technology or related field
• International experience and knowledge of a variety of social and business landscapes

• Experience leading consumer marketing for large-scale tech brands
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Tech sector or CPG experience