Media Manager DACH (m/f/d)

Company Description

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

For our Mattel office in Frankfurt, Germany, we are looking for a full-time Media Manager DACH (m/f/d).

Job Description

The Opportunity:

The Media Manager will be a key member of the local Marketing team, leading the digital and media transformation across both the Marketing function and the wider DACH organization. The role is responsible for defining and executing the local media strategy within the global and regional framework, covering the full media landscape. It involves close collaboration with internal teams, retail partners, and agencies to strengthen Mattel’s media presence and drive business growth.

What Your Impact Will Be: 

• Drive Media and Digital Transformation
  Champion the media evolution of the local Marketing organization by leading upskilling initiatives, mentoring team members, and constructively challenging existing processes to foster a culture of innovation and continuous improvement
• Strategic Market Leadership

Define and execute a comprehensive media action plan and market priorities, ensuring alignment with the overarching European and Global Mattel strategic framework

Team Leadership and Development
Lead, inspire, and develop the Media team to deliver excellence in execution and innovation across all media touchpoints

Global-to-Local Deployment
Implement Global and Regional media capabilities and initiatives within the local market; identify operational or strategic gaps and design tailored plans that address specific local opportunities and consumer behaviors

Integrated Media Management
Oversee the end-to-end media briefing process in close collaboration with Brand Managers, media agencies, and key media partners to ensure optimized investment and strategic alignment with brand and business objectives

Agency Partnership Excellence
Serve as the lead liaison for all media agencies, ensuring performance excellence and strategic fit; proactively identify, evaluate, and onboard new agency partners where capability gaps or new opportunities arise

Innovation and Test & Learn Agenda
Design and drive the local media “test and learn” roadmap, leading execution of pilot initiatives and sharing actionable insights and best practices across markets to accelerate digital maturity

Regional Collaboration
Act as the key point of contact for regional media teams, ensuring alignment, knowledge sharing, and consistent execution of Mattel’s media strategy across markets

Qualifications

What We’re Looking For:

• University degree in Economics, Business Administration, or a related field; a specialization or certification in Digital or Online Marketing is strongly preferred
• Minimum 8 years of experience in media, online marketing, digital media, or eCommerce/eRetail, ideally gained within FMCG, consumer goods, fashion, consumer electronics, or leading online retail organizations
• Proven ability to influence senior leadership and foster a test-and-learn culture to drive continuous media innovation
• Demonstrated success in managing and executing media strategies across multiple brands, categories, or audience segments
• Minimum 2 years of team leadership experience, with a track record of developing and empowering high-performing teams
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word); familiarity with digital analytics and eCommerce tools is an advantage
• Fluency in English, both written and spoken; additional European languages are a plus

Your Background:

• Entrepreneurial and results-driven mindset, with a strong sense of ownership and accountability
• High level of emotional intelligence and the ability to navigate complex stakeholder environments
• Strategic thinker with a hands-on approach to execution and problem solving
• Strong leadership and team management capabilities, fostering collaboration and motivation
• Execution excellence, ensuring strong campaign execution (targeting, optimisation, learnings) in partnership with the agency
• Excellent presentation, communication, and influencing skills, with the ability to engage audiences at all organizational levels
• Highly organized and detail-oriented, balancing creativity with operational excellence
• Genuine passion for media innovation and enthusiasm for Mattel’s brands and purpose
• Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple priorities
• Strong analytical and problem-solving skills, coupled with robust time and project management abilities

Additional Information

What We Offer:
At Mattel, we believe that great work deserves great rewards. Here’s what you can look forward to when joining our team:

• Generous vacation entitlement to help you rest, recharge, and enjoy life outside of work
• Additional holiday pay – because everyone deserves a little extra sunshine
• Comprehensive pension plan and options for voluntary deferred compensation
• Travel support with public transport reimbursement or commuting allowance
• Exclusive employee discounts on all Mattel products – bring playtime home!
• Access to wellbeing programs like EGYM Wellpass to keep your body and mind balanced
• Monthly meal vouchers to make your lunch breaks even better

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Client-provided location(s): Frankfurt, Germany

Job ID: 77c6965a-5ecc-441b-8734-1b8cc0c741bd

Employment Type: OTHER

Posted: 2025-10-28T08:11:03