Director, Omni-Channel Retail Marketing - Target

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel, Inc., a leading global play and family entertainment company, is seeking a Director Omnichannel Retail Marketing to lead the Target account.  This strategic leader will drive omni-channel marketing retail strategy and activation for the account across all Mattel brands in close partnership with the Sales team.

This role will be located in our Headquarters in El Segundo, CA and will require occasional travel to the account.

What Your Impact Will Be: 

Account Strategic Planning

• • Use key shopper insights, syndicated data, customer data to identify emerging strategies & develop innovative solutions
  • Develop long term strategic account plans in partnership with sales
  • Creates in-year activation plan
  • Ensures all major account promotional programs tie to brand tentpoles and priorities
  • Manages team on deliverables for key product meetings with Customers: Spring/Fall/NY Toy Fairs
  • Closely partners with sales on development and presentation of materials for key strategic account meetings: JBPs, Top to Tops, CP Executive Meetings
• Promotional Planning
  • Leads team in the Strategy and activation of Retail Promotional Programs (based on insights and aligned to Mattel priorities) in partnership with Sales
  • Manage team to strategize, pitch, track, execute, analyze all ads, features and key marketing investments (Catalogue, top toy, etc.)
  • Manage team to maintain full year promotional calendars across brands
  • Maintain post-mortems conducted by the team for future opportunities
• Differentiation
  • Develop recommendations on future customized strategy based on analysis, insights, and retailer strategy
  • Use customer and shopper insights to partner with National Marketing on the line selection and First to Market process
• Online Leadership and Merchandising
  • Drive digital strategy for .com site
  • Manage team to strategize, plan, execute online programs and presence
  • Manage Retail Media relationship, lead Retail Media strategy, budget, account plans, analysis and optimization in partnership with our retail media agency
  • Negotiate online brand presence and programs with retailer partners
• Budget Management
  • Develop non-media plan by brand in partnership with sales, laddering up to National Marketing allocation
  • Align on non-media brand allocation with NAD National leads
  • Align on any cross brand or cross category shifts with NAD National leads
• Organizational alignment:
  • Ensures that the retail marketing and sales teams are aligned with all other company departments in planning, communication, execution and corporate strategy.
  • Acts as a communication bridge between Sales and Marketing.
  • Interacts, builds relationships and plans with internal Customer functions such as: marketing, promotions, advertising, space planning.
  • Works on alignment with the consumer product organization, supports licensing in-store executions and coordinates licensing interactions with Toy Buyers.
  • Identifies and recommends new processes, tools and systems to improve work efficiencies.
• People Management:
  • Manage omnichannel retail marketing account team
  • Prioritize programs for the team throughout the year
  • Mentor, coach and develop the team for future opportunities
  • Share best practices across accounts

Qualifications

What We’re Looking For:

COMPETENCIES REQUIRED:

• Strategic Thinking
• Functional Expertise: Merchandising, Promotions, Space Planning
• E-commerce expertise: Strategy, Merchandising, Retail Media
• Strong Analytical Skills
• Retailer Communication Skills
• Solid Data Management & Organization
• Effective Listening
• Industry, Category, and Product knowledge
• Creativity and Innovation
• Process Oriented
• Flexibility
• Confidence Presenting
• Shopper Marketing
• Team and people management  

EXPERIENCE:

• Bachelor's degree or equivalent experience
• MBA preferred
• 10-12 years’ experience in marketing, sales, trade marketing, category management, space planning, ecommerce, or consumer research.
• Excellent strategic thinking skills
• Expertise in Excel & PowerPoint Skills
• Experience working with Sales teams and Retailers on In-Store Marketing Programs, Ecommerce, and Account Planning.
• Proficient in retailer proprietary systems
• Experience in Managing a Shopper/Customer Marketing / ecommerce Teams
• Retail Media knowledge

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Client-provided location(s): El Segundo, CA

Job ID: 42540a23-014d-405c-8fde-0a94707bbfc8

Employment Type: OTHER

Posted: 2026-07-22T21:42:30