Senior Specialist, Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Marketing

Overview
The Marketing & Communications team is looking for a Senior Specialist, Marketing to drive our consumer experience strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. This position is ideal for a dynamic, creative, and detail-oriented professional who is passionate about building strong brand presence through compelling storytelling and effective media strategies.

Role
• Executes marketing strategies and activities (includes advertising campaigns, promotions, sponsorships, trade shows, webinars, websites) by developing the business cases, identifying opportunities and leading the deployment across markets.
• Serve as the primary point of contact for creative, media and BTL agencies. Communicate campaign objectives, brand guidelines, and deliverable expectations clearly, ensuring alignment throughout the campaign lifecycle.
• Work closely with creative agencies to develop campaign concepts, messaging, and visual assets. Participate in brainstorming sessions, review creative proposals, and provide constructive feedback to guide agencies toward on-brand solutions.
• Media Planning: Partner with media buying agencies to build strategic media plans that maximize campaign reach, frequency, and engagement across relevant channels
• Project Management: Oversee the campaign timeline, ensuring all stakeholders meet key milestones and deadlines. Coordinate internal reviews, manage asset approvals
• Tracks budget for marketing programs, and raises awareness when programs are not on track against budget's cadence. Work with the finance planning team and agencies to reconcile costs.
• Collaborate with agencies and internal analytics teams to gather and review campaign performance data. Assist in preparing post-campaign reports, highlighting successes, areas of improvement, and actionable insights.
• Prepare regular status updates and present campaign progress to internal stakeholders, including marketing, sales, and leadership teams.

All About You

• Works effectively across teams and with internal and external partners; facilitates productive discussions and problem-solving.
• Experience working on projects that require collaborating with multiple internal and external stakeholders.
• Demonstrates originality in approach to campaign ideation, messaging, and visual expression.
• Articulates ideas clearly, both in writing and speaking; adapts style for different audiences.
• Manages time, priorities, and resources efficiently to deliver results within deadlines and budgets.
• Evaluates performance data objectively and provides actionable recommendations for improvement.

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.