Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
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Overview
• Be the resident marketing and communications expert for Mastercard Connect
• Develop product collateral and other marketing assets
• Work closely with the Product team to develop launch strategies for new products & features
• Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
• Defines and leads execution of go to market strategy for a product or feature release
• Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
• Supports development of product value propositions that are consumer-led
Experiences
• Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
• Experience leveraging multiple sources of data to identify insights and develop content through various channels
• Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.