Dir-Digital Engagement
Yesterday• Huntersville, NC
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Director of Digital Engagement role is responsible for designing engagements that drive onsite top- and mid-funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for Lowes.com. The Director leads a team responsible for the development of digital commerce strategies supporting enterprise and online-centric events and priorities on Lowes.com for Do-It-Yourself (DIY) and/or Pro customers. This role is charged with the creation and implementation of innovative tactics for the Lowes.com channel across all digital touchpoints by partnering with Technology, Data Analytics and Computational Insights (DACI), Merchandising, Creative, and Marketing to motivate customers, provoke purchase frequency, and build affinity with target demographics so Lowe's digital properties are viewed as a primary destination for home improvement.
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Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do
- Develop the engagement strategy to optimize digital commerce on Lowes.com for DIY and/or Pro customers in partnership with Technology, Marketing, and Merchandising senior leaders.
- Develop and maintain engagement calendar ensuring organizational awareness and support to drive onsite top- and mid-funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for Lowes.com.
- Plan digital merchandising tactics that maximize site real estate and deliver against organizational priorities.
- Deliver new technologies, tactics, and tooling to deliver against consumer engagement goals in partnership with Digital Product and DACI teams.
- Design enterprise-led and online-only events across all digital/omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, Marketing, and others.
- Develop strategic plans to develop a catalog of engaging merchandising content that will educate, motivate, and inspire digital customers toward starting and finishing their home improvement projects, and deploy these shoppable content libraries across the Lowes.com digital ecosystem.
- Analyze performance against assigned objectives to maximize sales, margin, retention/engagement, and conversion to inform future digital and/or omnichannel strategies.
- Build, develop, and lead a highly skilled and engaged team with a focus on clear and consistent communication around company objectives, responsibilities, and expectations.
Required Qualifications
- Bachelor's degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 10+ years of experience in brand or product management, merchandising, and/or ecommerce
- 6 years of experience leading a team with direct reports
Preferred Skills/Education
- Master's degree
- Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $126,900.00 - $211,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Client-provided location(s): Huntersville, NC
Job ID: Lowes-JR-02330737
Employment Type: FULL_TIME
Posted: 2025-12-16T18:34:58
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
- Pet Insurance
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Stock Purchase Program
- Performance Bonus
- 401(K)
Professional Development
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Lunch and Learns
- Access to Online Courses
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program