Digital Marketing Manager

The Digital Marketing Manager oversees digital campaigns, content strategy, and performance analytics to elevate Lowe's Pro Supply's online presence and support business growth. Drive Performance and Revenue to the bottom line.

Essential Functions;

• Develop and execute digital marketing strategies across SEO, SEM, email, display, and social media

• Lead content curation and influencer engagement to enhance brand visibility on Lowes.com

• Collaborate with cross-functional teams (Product/Merchandising) CC, Analytics, Content Production, ) to optimize digital merchandising and customer experience

• Manage campaign budgets and ensure ROI through data-driven performance tracking

• Drive omni-channel engagement strategies to increase customer retention and frequency

• Monitor trends and emerging technologies to innovate digital outreach and commerce tactics

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred or equivalent experience

• 5+ years of experience in digital marketing, preferably in B2B or retail

• Strong knowledge of digital platforms, analytics tools (Google Analytics, Adobe), and CRM systems

• Proven ability to manage cross-functional teams and external agencies

• Excellent communication, project management, and analytical skills

Preferred Qualifications:

• Experience with influencer marketing and content strategy

• Familiarity with home improvement or professional supply markets

• Ability to translate data insights into actionable marketing strategies

• Generate Revenue and Growth thru technology enhancements and innovative tactics

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.