Lead Performance Strategist

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About the Role:

As a Lead Performance Strategist at Liftoff, you’ll act as a key partner to our Monetize customers, translating data and market trends into actionable growth strategies. You’ll collaborate with cross-functional teams to optimize SDK performance, uncover insights, and drive ROI for clients across the mobile advertising ecosystem. This is a highly collaborative and analytical role that requires a mix of technical acumen, business sense, and customer empathy. This role sits between commercial and technical teams, serves as power users of Liftoff's tools, and supports Accelerate customers across the full account lifecycle.

Whether you're responding to client needs, identifying optimization opportunities, or building performance reports, your work will directly impact customer satisfaction and business outcomes.

Responsibilities:

• Lead the execution and optimization of mobile advertising campaigns across Liftoff’s platform.
• Partner with internal technical teams to analyze and improve performance data, develop strategic insights, and deliver actionable recommendations.
• Respond to customer inquiries and provide proactive guidance on performance.
• Responsible for support on escalations and non-standard use of Liftoff tools.
• Coordinate meetings, follow-ups, and reporting for both internal stakeholders and clients.
• Build and maintain performance reports and dashboards to track KPIs and inform strategic decision-making.
• Stay current on industry trends, competitor strategies, and platform updates to inform customer recommendations.
• Contribute to internal project documentation, process improvements, and knowledge-sharing initiatives.
• Help define and improve best practices for campaign strategy, measurement, and optimization.
• Present data-driven insights and performance summaries to customers in a clear and compelling way.
• Foster strong relationships with clients and internal stakeholders by being reliable, communicative, and collaborative.

Requirements:

• Bachelor’s degree in a Business, Marketing, Analytics, or related field.
• 6+ years of experience in a data-driven role within mobile, gaming, ad tech, consulting, or e-commerce is a strong plus.
• Business-level language proficiency in both English and Mandarin.
• Familiarity with the use of data analytics tools like Looker, Tableau, and Jira.
• Strong data analysis skills and experience working with Excel, SQL, or other analytics tools.
• A growth mindset, always looking for ways to improve your understanding of performance strategy and client success.
• You will show Agency and Urgency, taking ownership of your projects and acting quickly to resolve issues or improve outcomes.
• Strong communication skills, with the ability to translate technical data into business insights.
• Comfortable managing multiple tasks and priorities in a fast-paced environment.
• A relationship builder with strong interpersonal skills and a service-oriented mindset.
• Willingness to travel up to 15% for in-person client meetings, both local and international.
  
  

Location:

This role is eligible for hybrid work onsite at our Beijing hub. We require our team members to be onsite 2-3 days a week.

Travel Expectations:

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

 

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

 

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.