Senior Integrated GTM Planner, Devices
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About The Team
The Marketing Planning and Operations function sets the standard for how marketing is planned and executed at Life360. The team is responsible for long-term planning and budgeting, ensuring alignment across the organization and that the right strategies and processes are in place to achieve company objectives. Operating cross-functionally within the marketing organization, this group maintains a holistic view of initiatives and priorities, enabling it to inform marketing strategy and support the execution of both short- and long-term goals.
About the Job
Life360 is seeking an experienced go-to-market planning manager to sit within the marketing team. Reporting to the Director of Marketing Planning and Operations, you will play an empowered individual contributor playing a significant role in ensuring our marketing planning and execution is optimized, efficient and impactful across our devices business which includes our Tile Trackers and our newly launched Pet GPS trackers. Your role will be broad and encompass several areas critical to the success of the team.
The US-based salary range for this position is $121,500 to $178,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- Refine, optimize and iterate on our integrated marketing planning model across our devices business.
- Lead/moderate cross-discipline marketing planning sessions and meetings in service of the operating model and set deadlines, milestones and deliverables for those campaigns and initiatives.
- Support the various marketing teams (acquisition, product marketing, product management) by managing the devices marketing roadmap which will include tactics by channel (web, retail, acquisition etc.) and by month/quarter.
- Project manage any initiatives as requested by our marketing business partners with specific focus on working closely with the product marketing team.
- Work with the Director of Marketing Planning and Operations to assist with the Marketing team’s operating model for Long Range, Annual and Quarterly Planning outputs.
- Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations.
What We’re Looking For
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- 8+ years of overall marketing experience
- Recent 5+ years of leading complex, cross-functional marketing projects from ideation to delivery.
- 5+ years working in or with product management and product marketing teams.
- Stellar project management skills and always delivers on (or before) the deadline.
- Exceptional communication skills. Writing effectively is particularly critical in this role.
- Deep curiosity for solving problems, understanding the business and using the product.
- Previous experience working with budgets in complex and/or matrixed organizations.
- Proactive and collaborative, within the team and across the organization.
- Direct product management or product marketing management is a big plus.
- Experience with subscription businesses is preferred.
- Helpful to have worked with International teams.
- Candidates with experience in adopting and scaling best practices in AI systems in support of marketing activities will be especially welcomed.
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
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Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at Life360.